Trust and Transparency Event Series: The Wider Socio-Economic & Cultural Value of Targeted Advertising in Europe
16th September | 12:00 CET – Register Here!
Targeted advertising is about more than mere business. It provides vital support for SMEs as the backbone of Europe’s economy, is intertwined with the promotion and protection of European culture, delivers a growth engine for European champions to thrive on the global stage, and supports a pluralistic media landscape. Europe is looking to find its role in the digital economy with an ambitious industrial policy, and targeted advertising is a core ingredient to deliver on these plans.
Yet this wider socio-cultural value of targeted advertising, and how it contributes to the specific make-up of Europe’s economy and digitisation strategy is often overlooked.
Daniel Knapp, Chief Economist, IAB Europe, has produced an empirical study that systematically explores these contributions of targeted advertising. In this seminar, he will present key findings and moderate a stimulating debate about how targeted advertising can be used for good to continue delivering these values.
Daniel Knapp, Cheif Economist, IAB Europe will lead this session and will be joined by:
- Karan Singh, Commercial Director, Xandr
- Rick Jones, Regional President, Western Europe, Adform
- Mascha Driessen, Regional Vice President Continental Europe, Microsoft Advertising
This is a free event for all industry and policy professionals. Register Here!