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The Great Debate: Trust and Transparency in Digital Advertising

Thursday 15th September | 12:00 CET | Virtual | Register now

This September, IAB Europe will be hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.

In our headline event, The Great Debate, we will address best practices, and current initiatives to drive trust and transparency in our industry. Through a series of keynote presentations and panel discussions, industry experts will share their views on what’s being done and what else needs to be done to drive trust and transparency in digital advertising today. 

Register now! 

Agenda 

12:05 - Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results

Speaker: Tim Elkington, Chief Digital Officer, IAB UK

12:20 - Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results

IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs will discuss what this means for national quality standards within their markets and across Europe.

Moderator: Reyes Justribó, Director, IAB Spain

Speakers:

  • Tim Elkington, Chief Digital Officer, IAB UK
  • Simon Harris, Director Advertising Strategy, DPG Media
  • Tanya Priyank, Director of International Growth, ShowHeroes Group

12:55 - Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry

This panel will look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus will be on ad placement,  the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.

Moderator: David Goddard, VP Business Development, DoubleVerify

Speakers:

  • Chris Kleinschmidt,  Head of Platform Sales, Samsung Ads
  • Clare Ritchie, Head of Programmatic, Mediacom
  • Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath
  • Ines Talavera, Public Policy Officer, IAB Europe

13:25 - Introductory presentation: Supply Chain Transparency & Sustainability

Speaker: Daniel Knapp, Chief Economist, IAB Europe

13:40 - Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel will discuss the latest initiatives to help maintain transparency and will dive into how we can ensure sustainability in the supply chain.

Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic

Speakers:

  • Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk
  • Matt Barash, SVP Americas + Global Supply, Index Exchange
  • Laura Wade, Head of Sustainability, Essence
  • Phil Acton, UK Country Manager, Adform 

14:15 - New Standards 

Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on latest/new standards to drive trust and transparency in our industry

14:30 - Thanks and close 

Meet the Speakers

Tim Elkington, Chief Digital Officer, IAB UK

Reyes Justribó, Director, IAB Spain

Simon Harris, DPG Media

Tanya Priyank, Director of International Growth, ShowHeroes Group

David Goddard, VP Business Development, DoubleVerify

Chris Kleinschmidt,  Head of Platform Sales, Samsung Ads

Clare Ritchie, Head of Programmatic, Mediacom

Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath

Ines Talavera, Public Policy Officer, IAB Europe

Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic

Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk

Matt Barash, SVP Americas + Global Supply, Index Exchange

Laura Wade, Head of Sustainability, Essence

Phil Acton, UK Country Manager, Adform 

Alexandre Nderagakura, IAB Europe’s Technical Director

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