24th June I 9:00 - 11:00 AM CET I Nielsen Terrace - Hotel Martinez
Building on the strong momentum from last year’s IAB Europe and Nielsen CTV Roundtable in Cannes, we will return this year with an even more focused and forward‑looking session. This edition will take a deeper dive into the rapidly evolving CTV landscape, with particular emphasis on the development and alignment of measurement standards. Our goal is to move the conversation from exploration to action—bringing together key industry leaders to examine progress, identify gaps, and accelerate the path toward consistent, scalable, and future‑proof CTV measurement across Europe.
