24th June I 13:00 - 15:00 PM CET I Location: O'Key Beach, Cannes, 1 Bd Jean Hibert, 06400 Cannes
From retail media to the open web: how Europe is reshaping data activation
Hosted by AUDIENCES and IAB Europe, this is an invitation-only lunch exploring how cloud-native infrastructure is transforming the future of data activation for advertising, retail media and the publishing ecosystem.
As retailers, publishers and brands place greater value on first-party data, the industry is entering a new era, one built around interoperability, privacy-first activation and connected signal distribution rather than duplication and data movement.
From retail media networks and authenticated audiences to in-cloud activation, measurement and monetisation, this session will bring together some of the companies and individuals helping shape the next generation of digital infrastructure across Europe.
Hosted by AUDIENCES founder & CEO Rob McLaughlin and IAB Europe’s Chief Economist Daniel Knapp, The Cloud Conversation is designed to spark candid discussion and new connections around the systems powering modern media and marketing.
An exciting moment for the industry and a chance to hear directly from those building what comes next.
If you’re interested in attending, please express your interest, by completing the RSVP form below.
As places are limited, attendance is subject to confirmation by the organising team.
We look forward to seeing you there!
