Interactive Advertising Bureau
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LZ Retail Media Day

The LZ Retail Media Day will take place on 26th March, 2025, at the Union Halle in Frankfurt am Main. The event is aimed at retailers, marketing decision-makers in the consumer goods and food industries, as well as professionals from retail, industry, and agencies.

Under the theme "Beyond Testing – Retail Media on Par with Established Advertising Channels?", topics such as performance measurement, customer engagement, and the future development of retail media will be discussed. 

Renowned speakers, including our very own Daniel Knapp, Paul Baumann (Rossmann), and Susanne Demmerling (Nestlé), will share their expertise. The event also offers best practices, high-level insights, and excellent networking opportunities.

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