25th February I 12:00 PM CET I Register here
Join IAB Europe for a live webinar unpacking the key findings from our 2026 Attitudes to Digital Advertising Report. The report offers a comprehensive snapshot of the European digital advertising market as it grows in scale and sophistication, while still navigating structural and operational challenges.
Building on more than a decade of insights from our Attitudes to Programmatic Advertising study, now looking at the whole digital advertising ecosystem, this session explores how investment, performance priorities, media quality concerns, and emerging channels like CTV are shaping today’s landscape.
The session will open with a presentation from our Industry Development & Insights Director, Marie-Clare Puffet, highlighting the key insights and trends from the report. This will be followed by an in-depth fireside chat diving deeper into what the findings mean for the market, featuring:
The discussion will be moderated by IAB Europe and will explore investment trends, channel maturity, measurement challenges, and where the industry goes next.Expect clear takeaways, expert context, and a forward-looking view of where digital advertising in Europe is heading next.
Read the full report here and join the conversation live.
Speakers:
Marie-Clare Puffet, Industry Development & Insights Director, IAB Europe
Wayne Tassie, Group Director, Netherlands at DoubleVerify and Chair of IAB Europe’s Advertising & Media Committee
Jörg Vogelsang, Advisor & Founder of 101con and Vice-Chair of IAB Europe’s Advertising & Media Committee
