From 22–25 June, VIA Nederland, part of the IAB network, will host a four-day programme aboard the iconic three-masted Clipper Stad Amsterdam, anchored in the Bay of Cannes during Cannes Lions 2026.
International guests and industry professionals are invited to come aboard and connect with the Amsterdam delegation and wider creative community throughout the festival.
Bringing together an international mix of brands, media leaders, creatives and changemakers, the programme is designed to create space for meaningful conversations, new collaborations and fresh perspectives from across the global creative industry.
Together with the Municipality of Amsterdam, VIA is helping shape a platform that not only showcases the city internationally, but also demonstrates how creativity can drive collaboration, innovation and societal progress.
The four-day programme is rooted in Amsterdam’s core values: openness, fairness and innovation, and in the belief that the creative industry plays a vital role in behavioural change and positive societal impact.
The full (provisional) programme and ticket information can be accessed via this link.
Please note: due to limited capacity on board, several sessions and networking moments will have restricted access. Guests may register for a maximum of one session.
