7th-9th July I Old Truman Brewery London I Register now with the Promocode IABEUROPE20
MAD//Fest is the UK's biggest marketing festival, bringing together thousands of brands, agencies, media owners, tech platforms and creative leaders for three days of inspiration, insight and networking. Taking place in London, the festival features multiple stages dedicated to the topics shaping the future of marketing, including creativity, media, AI, retail media, brand-building, leadership, innovation and culture.
Designed to break away from the traditional conference format, MAD//Fest combines headline keynotes, panel discussions, workshops, live experiences and networking opportunities, creating an immersive environment where the marketing industry comes together to learn, connect and do business.
This year's festival will feature an impressive line-up of speakers, including acclaimed broadcaster and documentarian Louis Theroux, psychologist and bestselling author Dr Julia Shaw, and actor, comedian and content creator Munya Chawawa, alongside senior leaders from some of the world's most influential brands and organisations.
With the agenda now live, attendees can explore sessions across every stage and build a personalised schedule tailored to their interests. From AI and emerging technologies to retail media, creativity, effectiveness and consumer culture, MAD//Fest offers actionable insights for marketers looking to stay ahead in a rapidly evolving landscape.
As a partner of MAD//Fest, IAB Europe readers can save 20% off the standard ticket price by using the discount code IABEUROPE20 when booking.
Key Speakers
On 8th July from 13:45 - 14:05 CET, at Stage: AI + Innovation don’t miss IAB Europe’s panel on 'The Agent Did It, Now Who Pays?'
A scenario-led session tackling one of the biggest unanswered questions in agentic advertising: accountability. As real-world dilemmas unfold, industry leaders debate responsibility across the ecosystem, while the audience votes on who should be held to account, and where current frameworks fall short.
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Explore the programme and secure your place at MAD//Fest with a the Promocode IABEUROPE20 (20% off standard ticket prices):
