Industry Insider with IAS: Mind the Gap: Addressing Programmatic Supply Chain Transparency
29th September | 12:00 CET – Register here!
The meteoric growth of programmatic has captured the attention of digital power players. While supply chain optimisation can add complexity, advertisers still need to access the most relevant inventory to reach consumers. In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic buyers?
During this practical session, IAS and a panel of experts will open up an in-depth discussion about Supply Path Optimisation adoption and moving the market towards more transparency.
- Akshay Bhattacharjee, Programmatic Director CEE, IAS
- Nick Welch, Programmatic Director Northern Europe, IAS
- Rebecca Ackers, Seller Lead, Magnite
- Ben Hancock, Global Head of Programmatic Trading, CNN International
- Layla Malki, Biddable Supply Director, Havas Media UK