IAB Europe member Yieldbird hosts their renowned Publisher-focused festival - Yieldfest - this time in virtual mode.
On 15th September, inspiring sessions, and expert speakers will be available on your screen.
Speakers at YieldFest hail from some of the most notable and innovative organizations in the industry, such as Adfrom, DoubleVerify, Google, IAB Europe, ID5, Pubmatic and Yieldbird.
Must attend session - The State of Supply Path Optimisation (SPO) - The first panel of the event will cover IAB Europe's newly released SPO Guide. It will also address the technicalities of supply path optimisation and whether it has delivered on its promise to streamline buying via programmatic platforms. Authors of the Guide will also review the publisher perspective of this matter addressing demand path optimisation (DPO) along with it's challenges and best practices.
Visit https://yieldbird.com/yieldfest-online/ to see the full agenda and registration details.
Date: 15th September, 2pm CET.