Industry Event – What’s Next for Brand Safety in 2021? With IAS and Taboola
Wednesday 2nd December 12:00 CET – Register here
In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. This has left many marketers worried about the environments in which their ads appear and brand safety best practice.
Tune into this webinar on the evolution of brand safety challenges, co-hosted by IAS and Taboola, and featuring industry guests. We’ll be discussing:
- How to put brand safety first without over-blocking content and unnecessarily limiting reach
- How the understanding of brand safety & suitability has changed in 2020 and what this means for 2021 and beyond
- How to use verification data to better inform campaign performance
Join in to explore the next frontiers of brand safety and hear from brands on their best practices.
Becky Degiorgio, Paid Search Director, iCrossing
Patrick Zinga, Digital Strategy & Planning Lead Europe, Starcom
Paul Astbury, Business Development Director, IAS
Rachel Waine, Digital Director EMEA, Mediacom
Stacey Delaney, Country Manager, Taboola