7th April, 17:00 CET - Register here!
The AdTech ecosystem has faced numerous changes over the past few years. Balancing consumer demand for privacy and choice with shifting changes in the privacy and tech landscape has left organisations challenged to alter strategies to maintain personalisation and meet compliance requirements. Additionally, these changes left consumers more in control of their data and questioning what the real value exchange is of providing data to companies.
Publishing and media companies are capitalising on this shift in consumer sentiment by taking their consent management platform (CMP) to the next level by offering greater transparency and being good stewards of data collection, which ultimately leads to trust-driven opt-ins, monetisation, and loyal customers.