April 15 @ 3:00 pm - 6:00 pm GMT
The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, April 15 to take a deep dive into the comprehensive solutions that are being drafted for the market to adopt in 2021. Learn how to address the loss of third-party cookies and identifiers with privacy-preserving addressability solutions via new industry standards and industry accountability.
Topics will include:
Attendees will learn:
In this webinar, they will cover technical details of these new initiatives in support of their engagement with the Partnership for Responsible Addressable Media (PRAM), how you (as a product / engineering leader or other stakeholder) can provide feedback, and what you’ll need to do to integrate these standards/solutions across your portfolio, in conjunction with policy and business colleagues.
Full event details can be found here.