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Industry Event – IAB Tech Lab Addressability Solutions Roadshow

April 15 @ 3:00 pm – 6:00 pm GMT

The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, April 15 to take a deep dive into the comprehensive solutions that are being drafted for the market to adopt in 2021. Learn how to address the loss of third-party cookies and identifiers with privacy-preserving addressability solutions via new industry standards and industry accountability.

Topics will include:

  • Addressability Solutions
  • Accountability Platform
  • Global Privacy Platform

Attendees will learn:

In this webinar, they will cover technical details of these new initiatives in support of their engagement with the Partnership for Responsible Addressable Media (PRAM), how you (as a product / engineering leader or other stakeholder) can provide feedback, and what you’ll need to do to integrate these standards/solutions across your portfolio, in conjunction with policy and business colleagues.

Full event details can be found here. 

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