Industry Event – Google Consent Mode & OneTrust CMP: Managing Advertiser Data & Cookies With Consent
Novemeber 16th | 18:00 GMT / 19:00 CET – Register here!
Google Consent Mode is a feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. Consent Mode enables advertisers to respect user choice while helping them capture some campaign insights.
Hear from Alex Cash, OneTrust Consent and Preference Management Lead, Namrata Chakrabarti and Kate Shoda, Google Global Product Leads, and Mike Brickl, Technical Integration Manager at Google, about how Google Consent Mode paired with OneTrust Cookie Consent is helping businesses provide choice to end-users and measure marketing outcomes through Google products based on consent.