Interactive Advertising Bureau
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Industry Event - First-Party Data: Solving Your Privacy + Personalisation Paradox

29th September | 16:00 BST / 17:00 CEST - Register here

As consumer demand for privacy grows and third-party cookies phase out, it’s time to step up your first-party data game.

Join OneTrust as they guide you through ways organisations can build optimal experiences for consumers. Learn how to enable customers to tell your brand explicitly what kind of personalisation they want in a privacy-conscious way and sync real-time, reliable first-party data to your MarTech stack to ensure accuracy and permission-based remarketing.

They’ll also share OneTrust’s newest Preference Management enhancement that enables you to capture, centralise, and activate first-party data all in one platform to deliver privacy-first marketing campaigns and personalised experiences.


Shape the future of digital marketing & advertising

Join today
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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