DMEXCO – Digital Marketing Exposition & Conference
21st and 22nd September 2022 – Get your tickets now!
IAB Europe at DMEXCO
The Time to Act is Now: How Can We Address Sustainability in Digital Advertising?
Did you know that the digital advertising industry is accountable for 2% of carbon emissions? But what are we doing as an industry to play our part and help tackle this? In this keynote, we will dive into what sustainability is and why it matters to our industry today. We will explore the possible ways that we can approach the growing crisis and look at what can be done as an industry to help ensure a sustainable future for our planet.
Speaker – Andrew Hayward-Wright, Programmatic Advisor at IAB Europe
Media Stage (Hall 8) on 21st September at 2:30-2:50pm
Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers
Join this Masterclass to find out the latest insights on the development of programmatic in Europe. The annual industry benchmark survey, Attitudes to Programmatic, will reveal the latest buy-side and sell-side drivers, barriers and strategies. The key findings will then be discussed by a panel of industry leaders.
MC 8A, Hall 8 on 22nd September at 12-12.30pm
For more information visit the DMEXCO website here.