IAB Europe Virtual CTV Event
The Virtual CTV Event is a new event planned for October 2020. Following the release of IAB Europe’s Buyer’s Guide to CTV, this virtual event will be a series of panel discussions and market deep dives to explore this emerging and exciting digital advertising channel. With such a fragmented CTV landscape across Europe, this is a must-attend event to truly understand the opportunities and challenges of the ecosystem.
With confirmed speakers from Google, DoubleVerify, Oracle, MediaMath, Magnite, OneTrust, Publicis, SpotX and Rakuten Advertising, this is a chance to hear from the experts on how CTV is becoming one of the biggest digital advertising channels. Sign up now to secure your free place!
12.00 – 12.05 CET – Welcome and Introduction
12.05 – 12.25pm –
Deep dive into the CTV Market – Daniel Knapp, IAB Europe
Consumer Trends in CTV – Stephen Wing, Magnite
12.25 – 12.55 – Panel 1
The Connected TV Landscape and Opportunity in Europe [panel and audience Q&A]
Based on Daniel’s presentation – According to the latest IAB Europe Attitudes to Digital Video Advertising survey, addressable and connected TV are earmarked as key drivers for the future of video advertising investment. But what does the landscape look like in Europe and how can stakeholders tap into the opportunity?
Moderator: Louise Dixon – Google
Jenny Antoniou – Magnite
Chris Edwards – Rakuten Advertising
Jaden Grant – Iponweb
Graeme Lynch – Spotx
Emma Newman – PubMatic
12.55-13.30 – Panel 2
Connected TV in practice – viewership and scale [panel and audience Q&A]
How can you plan and execute a CTV campaign effectively that reaches the right people at scale? Who is watching CTV and how is it best to reach them? What are the challenges that have to be overcome, especially planning pan-european campaigns? This panel of CTV experts will explore all of these questions and more! Join them to truly learn how to scale CTV across Europe.
Moderator: Stephane Bismuth – Viznet and IAB France
Martin O’Boyle – Publicis Media
Austin Scott – Xandr
Julie Selman – FreeWheel
13.30 – 13.35 – BREAK
13.35 – 14.05 – Panel 3
Connected TV in practice – targeting and measurement [panel and audience Q&A]
The CTV Landscape is a fragmented one. Hence measuring and tracking data can be somewhat problematic. So how do you accurately measure CTV ads in terms of effectiveness? What are the key metrics that should be used? This panel of measurement experts will share their guidance and best practice on CTV measurement and campaign performance.
Moderator:- Noemi McKee – Mediamath
Guido Fambach – Comscore
George Head – Oracle
Glenn Perera – IAS
John Ross – DoubleVerify
14.05 – 14.35 – Panel 4
Privacy focused CTV (GDPR / TCF / Post Third Party Cookie Solutions)
How do you balance opportunity and responsibility in CTV? This panel of privacy experts will discuss the latest regulatory changes and how they apply to CTV. They will look at what the demise of the third-party cookie will mean for CTV and how the Transparency & Consent Framework (TCF) works for the CTV industry
Moderator:- Ninon Vagner, IAB Europe
Alex Cone – IAB Tech Lab
Zachary Faruque – OneTrust
James Prudhomme – Index Exchange
14.35 – Thanks & Close
Thanks to the support from our event partners Magnite & OneTrust, we are delighted to make this a free to attend industry event for everyone working in digital advertising and marketing.