IAB Europe Industry Insider with LiveRamp – Key considerations to building trust around Data Collaboration
29th September | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, LiveRamp is taking over!
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used.
In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talks through:
Collaboration data 101, the foundation of this practice through the evolution of where we are now
The steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration
How brands are successfully executing these strategies right now
Speaker: Ian Fremaux, Solutions Architect & Head International Pre-Sales at Liveramp
Ian is a seasoned expert in marketing technology and has worked across engineering and solutions architecture for over 20 years. He is currently Solutions Architect and Head International Pre-Sales at LiveRamp, having joined initially as part of the product team who launched its privacy-first data collaboration platform, Safe Haven, first adopted by Carrefour in France. Ian now consults with new clients to onboard LiveRamp, providing technical expertise on the products and services available across different international markets.