IAB Europe Industry Insider – Where Great Ads Thrive: Insights from Kantar, TikTok and Twitch
5th November, 11am-12pm CET – Register for free here
Join IAB Europe and Kantar for ‘Where Great Ads Thrive: Insights from Kantar, TikTok and Twitch
Great advertising needs great media environments, but understanding the quality of a media placement is becoming increasingly complex. The medium is now part of the message like never before. The COVID-19 pandemic has forced marketers to shift investment to align with rapidly changing consumer behaviour. Many are increasing their digital media investment and are more willing to try something new. Amidst this volatility, which environments can advertisers trust to reflect the aspirations and ambition of their brand?
Kantar’s new Media Reactions study has shown that newer digital environments such as TikTok and Twitch are particularly popular with consumers. Please join us for this IAB Europe Industry Insider webinar as Kantar review key findings from their ad equity research and find out why consumers are so positive about ads on certain digital media platforms. We’ll also hear from TikTok and Twitch about how brands can best take advantage of these exciting media spaces.
There will be plenty of time at the end for your questions.
Nadia Morozova, Consumer & Audience Insights Partner – TikTok
Kevin Paskins, Pan EMEA Sales Director – Twitch
Duncan Southgate, Global Brand Director – Kantar