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IAB Europe Industry Insider - Exploring Culture Rising: Meta’s Trends Report

Thursday 20th April| 12:00 CET  – Register here

What can today’s trending conversations tell us about tomorrow’s opportunities? Like all good stories, this one’s got layers. Meta’s Culture Rising Report distills 20 trends, to help you respond to changing values, needs, and desires in a way that creates relevance, meaning, and growth. 

Claire Davies, Head of Programmes at Meta will present the trends report. She will then be joined by IAB Europe’s Chief Economist Daniel Knapp for a fireside chat on the results.

Join us to understand what’s shifting, what’s sticking, and what’s next.




Claire Davies, Head of Programmes, Meta

Claire Davies leads a series of Meta’s B2B marketing programmes in EMEA, including insights and thought leadership, via Meta Foresights. The Meta Foresight team tracks the trends and topics that 3.6 billion voices care about. They field studies, conduct surveys and talk to big thinkers both inside and outside Meta, in the hope of understanding what those signals mean for the future.

Claire spent the early part of her career as a broadcast journalist, before switching to digital and working at The Press Association - the UK’s national news agency. After PA, Claire joined Google and was responsible for helping to launch Think Insights in the UK. Then she worked as Head of Content at Kantar, where she built a global content team - launching web and social channels in markets including: UK, China, North America and Brazil.


Daniel Knapp, Chief Economist, IAB Europe

Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.

Currently, he serves as Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data.  Daniel has worked with leading publishers, Fortune 500 brands and regulators to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.

Register Here 



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