IAB Europe at DMEXCO – The Time to Act is Now: How Can We Address Sustainability in Digital Advertising?
IAB Europe will be at DMEXCO 2022 on 21st and 22nd September 2022. We will be hosting a panel on Sustainability with our Programmatic Advisor, Andrew Hayward-Wright – you don’t want to miss it!
Join us on the Media Stage (Hall 8) on 21st September at 2:30-2:50 pm for The Time to Act is Now: How Can We Address Sustainability in Digital Advertising?
Did you know that the digital advertising industry is accountable for 2% of carbon emissions? But what are we doing as an industry to play our part and help tackle this? In this keynote, we will dive into what sustainability is and why it matters to our industry today. We will explore the possible ways that we can approach the growing crisis and look at what can be done as an industry to help ensure a sustainable future for our planet.
Andrew Hayward-Wright, Programmatic Advisor at IAB Europe and Partnerships Director at SeenThis
With 10 years of experience in digital advertising across sales, operations and strategy, Andrew is leading the development of partnerships with ad tech and publishers at SeenThis focused on embedding new streaming technology within clients to improve their digital advertising performance. He also advises IAB Europe on programmatic developments in the market Co-chairing the third-party cookie taskforce and maintaining involvement in industry workflows such as Rearc and W3C. Prior to this, he led The Guardian’s programmatic solutions team. Andrew brings a passion for change and is a staunch advocate for publishers and advertisers taking ownership of their setup and delivery of programmatic executions in the market. He has been responsible for delivering core technical integrations ranging from business intelligence platforms to user-centric ssp business strategy.
See more of Andrew on LinkedIn.
For more information visit the DMEXCO website here.