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IAB Europe at DMEXCO - Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers

IAB Europe will be at DMEXCO 2022 on 21st and 22nd September 2022.

Join us on the 22nd of September from 12:00-12:30 pm in Hall 8 for our Master Class, Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers. Hear the latest insights on the development of programmatic in Europe. The annual industry benchmark survey, Attitudes to Programmatic, will reveal the latest buy-side and sell-side drivers, barriers and strategies. The key findings will then be discussed by a panel of industry leaders.

For more information visit the DMEXCO website here


  • Nick Welch, Head Of Programmatic and Publisher Development, Northern Europe at Integral Ad Science and Chair of IAB Europe’s Programmatic Trading Committee

  • Lindsay Wiles, EMEA Head of Programmatic, Yahoo

Lindsay Wiles is Head of Platforms EMEA at Yahoo where her role is to drive commercial, product and operational alignment in the region and to develop  Ad Technology and Data strategies with clients and advertising agencies. 

Her background is predominantly in running UK and EMEA Commercial Sales Teams on the media owner side, across digital and mobile networks, portals, broadcast and print, with a three-year spell at Group M, the Media Buying and Technology division of the world’s largest advertising media company. leading a Consultancy Team delivering a specialist disclosed programmatic model in the UK.

She has also been a member of the Chartered institute of Marketing for the last 20 years, achieving Fellowship status in 2019.

  • Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic

  • Timo Schulte, Chief Operating Officer at Oscar Bravo, Lufthansa Group

Oscar Bravo GmbH is a wholly owned subsidiary of Deutsche Lufthansa AG focused on delivering innovative solutions within the field of digital marketing for Lufthansa Group airlines.

Timo is a passionate and curious digital marketer with years of experience in Telco & Travel. He builds up future critical digital marketing skills for the Lufthansa Group to drive sustainable business growth through creativity, data, technology & people. Specialized in Programmatic Advertising I develop strategic marketing concepts, implement, and optimise them.

  • James Collins SVP Media Network, Rakuten Advertising

As Rakuten Advertising’s Senior Vice President, Media Network, James Collins works with a global team that is responsible for developing Rakuten Advertising's media offering bringing together Rakuten’s unique audiences and maximising the value that Agencies and Brands can achieve by reaching them.

James has championed the use of data in the digital sector over the last decade. Focusing on delivering actionable insights from advertisers’ marketing data, he is passionate about empowering businesses to use data to better understand their customers, make more effective marketing decisions, and ultimately improve the customer experience.


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