Hot off the press and revealed exclusively at DMEXCO, join this session to discover the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe’s annual industry benchmark survey, Attitudes to Programmatic, unveils the newest buy-side and sell-side drivers, barriers and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders, highlighting key programmatic statistics and how the digital advertising industry’s attitudes towards programmatic advertising have evolved over the past decade.
Join us on stage 7D at 13:00 CET on 19th September.
Wayne Tassie, Chair of IAB Europe's Programmatic Trading Committee
Daniel Godoy, Global Head of Programmatic Evangelist at Microsoft Advertising
Cadi Jones, SVP EMEA, Index Exchange
Carol Starr, Vice President Ad Revenue, International Paramount
Ingo Schwab, Head of Media Digitisation, Headquarter Deutsche Telekom
