Economic Trends Forum – AdEx 2020 Report
8th July at 15.00 CET / 14.00 BST. Register here to secure your place.
Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.
This ETF special will dive into the newly released AdEx 2020 report – the European reference study for digital advertising spend – to look at key digital ad spends and trends in 2020. Measured against the severity of the COVID-19 outbreak and subsequent economic deterioration, the study provides a meta-analysis of 2020 ad spend data submitted from 28 European countries to provide a harmonised, like-for-like comparison across digital dynamics and formats in European ad markets. In this webinar, we will share the must-know highlights and key takeaways from the report.
This is a live event that will feature an audience Q&A session, following Daniel’s presentation.