Comscore – The Power of Cross Measurement
Thursday 16th March | 11:30 – 12:30 GMT – Register here
Join Comscore to better understand the metrics and trends in the UK social media and digital landscapes and learn how to effectively integrate your digital and social media strategies for greater marketing success. They will discuss:
- Understanding the key metrics to track in the UK;
- Strategies for integrating digital and social media to achieve marketing success;
- 2022 benchmarking and best practices in social media and digital marketing;
- Comparison of video formats on YouTube vs. TikTok and considerations for device usage;
- Predictions and trends to expect in 2023 in the UK social media and digital landscapes.
