Interactive Advertising Bureau

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Particular Audience

Particular Audience applies machine learning in Search and Recommendations to drastically improve product discovery on an eCommerce website.

Particular Audience also offers various Pricing Intelligence solutions, as well as a Retail Media market place for supplier sponsored products for placement on multi-brand retail websites.

Particular Audience increases conversion rates, basket values and both customer and supplier loyalty through removing friction in product discovery. PA proves value through incrementality AB testing, engagement and attribution reporting, as well as longtail penetration testing.

Find out more at: https://particularaudience.com/

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