Mission

Interactive Advertising Bureau (IAB) was established as a platform in 2007 with 23 sector representatives in Türkiye and became an association in July 2011. IAB acts as the centre for the interactive advertising and digital marketing industry in Türkiye. IAB operates in many areas in line with its aims and goals, ranging from education to the establishment of industry standards, from the international MIXX Awards competition where digital advertising works are awarded to sectoral reports and research.

Members

IAB TR’s members include Turkish digital and interactive market players: advertisers, media agencies, interactive agencies, publishers, adtech and martech companies.

Staff

• President: Cüneyt Devrim (cuneyt.devrim@havas.com) 
• CEO: Neslihan Olcay (neslihan.olcay@iabtr.org)  
• Corporate Communications and Member Relations Lead: Yasemin Koçak (yasemin.kocak@iabtr.org)  
• Academy and Strategic Projects Lead: İlhan Demir (ilhan.demir@iabtr.org)  
• Project Management Assistant: Yağmur Dirensu Şahin (yagmur.sahin@iabtr.org) 
• Corporate Communications Assistant: Yusuf Demir (yusuf.demir@iabtr.org) 
• Administrative Affairs Officer: Ertan Öner (ertan.oner@iabtr.org) 

Executive Boards

• Research Executive
• Board Sustainability in Digital Advertising Executive Board
• Education Executive Board
• Influencer Marketing Executive Board
• Internet Channels/Media Executive Board
• Marketing and Communications Executive Board
• Advertising Technologies and Standards Executive Board

Working Groups

• Connected TV Working Group
• Digital Audio Working Group
• Digital Out-of-Home (DOOH) Working Group
• Retail Media Working Group
• Artificial Intelligence (AI) Working Group

Special Projects

• MIXX Awards Türkiye
• IAB Connect Events that Bring the Industry Together
• UniChallenge+ Digital Student Affairs Bootcamp
• UniChallenge Tech Digital Student Affairs Bootcamp for Engineering Students
• Digital Marketing Communications Certificate Program
• Influencer Marketing Certificate Program
• Vertical Trainings
• Corporate Tailormade Training