Interactive Advertising Bureau

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European Broadcaster Exchange

The European Broadcaster Exchange (EBX) is a London-based joint venture established by Mediaset (Italy and Spain), ProSiebenSat.1 (Germany), TF1 Group (France), and Channel 4 (UK) to meet the growing demand for brand-safe, high-quality, Pan-European video campaigns at scale.

Through EBX, Europe’s leading commercial broadcasters make their BVOD (Broadcast Video On Demand) inventories available via programmatic or managed service, providing brands and media agencies with a unified access point for Pan-European campaigns in the trusted, high-reach, brand-safe advertising environments of major TV networks.

More information at https://ebx.tv/


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