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Key Takeaways from IAB Europe’s Session at E-Commerce Berlin: Retail Media Growth Trends, Opportunities & Success Factors

Lauren Wakefield
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13/03/2025
On 19th-20th February 2025, ECommerce Berlin was back with a bang, bringing together a diverse and engaged community of professionals […]

Retail Media: What is the Buy-Side Looking For? A Q&A with Members of Our Retail Media Committee

Lauren Wakefield
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12/03/2025
What is the buy-side looking for when it comes to Retail Media in 2025? We asked members of our Retail […]

Advertising Amidst Adversity: War Diaries from IAB Ukraine's CEO, Anastasiya Baydachenko

Lauren Wakefield
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11/03/2025
In this exclusive new monthly blog series, Anastasiya shares her firsthand experiences of navigating the digital advertising industry in Ukraine […]

Spotlighting the Women of IAB Europe – Meet Our Public Policy & Communications Officer Nina Hamann

Lauren Wakefield
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11/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]

4 Reasons to Join Interact 2025 – A Bigger, Better, and Even More Engaging Experience!

Lauren Wakefield
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10/03/2025
Interact 2025 is set to be our most dynamic and impactful Interact yet! As the flagship conference for the digital […]

Celebrating International Women’s Day – Meet IAB Ukraine’s CEO Anastasiya Baydachenko

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]

Spotlighting the Women of IAB Europe – Celebrating Impact & Inspiration

Lauren Wakefield
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07/03/2025
In recognition of International Women’s Day 2025 coming up on 8th March, IAB Europe is proud to celebrate the incredible […]

Unlocking the Power of Retail Media: A Deep Dive into Sales Incrementality Measurement

Lauren Wakefield
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06/03/2025
Yara Daher, Retail Media Consultant at IAB Europe discusses key findings ahead of IAB Europe’s Guidelines to Sales Incrementality Measurement. […]

Announcing the New IAB Europe Advertising & Media Committee

Lauren Wakefield
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05/03/2025
We are excited to introduce our new Advertising & Media Committee!  As part of our ongoing efforts to streamline member […]
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