Blog Archive

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BVDW report: Online sales study of the Circle of Online Marketers (OVK)

An analysis of ROI and sales performance of online advertising on the basis of individual …

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BBC Research: The Science of Engagement

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer …

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comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behaviours

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the …

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The Guardian Research: The Guardian Guide to Context

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as …

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IAB UK Research: Real_Living: How devices compete for attention in the living room

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as …

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Millward Brown Research: AdReaction: Video Creative in a Digital World

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the …

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Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that …

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Teads.tv White Paper: Mobilising video advertising: trends, challenges and opportunities

Mobile is everywhere with more than half of the global population owning a smartphone or …

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Winners announced for the sixth edition of IAB Europe’s Research Awards

Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its …

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European Online Advertising surpasses TV to record annual spend of €36.4bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, …

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