Interactive Advertising Bureau

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Final Agenda Revealed: Last Tickets Remaining for the Retail Media Impact Summit 2025

Lauren Wakefield
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21/08/2025
The countdown is on! With just over a month to go, the full agenda for our Retail Media Impact Summit […]

From Reader to Industry Leader: Take the Next Step with IAB Europe

Nicole Laleva
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21/08/2025
If you’re reading this blog and you’re not yet a member of IAB Europe, we have one question: why not? […]

Help Shape the Future of Addressability & Measurement in Europe - Take Our Industry Survey Today!

Lauren Wakefield
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20/08/2025
We’re calling on addressability and measurement experts from across the digital advertising ecosystem to share their insights in a new […]

[Guest Member Blog Post] Maximise In-Store Digital Signage Yield: Play Offense

Nicole Laleva
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18/08/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how retailers can unlock […]

Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Lauren Wakefield
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18/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in […]

Meet the Speaker - Exploring Sales Incrementality at the Retail Media Impact Summit 2025 with Yara Daher

Lauren Wakefield
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15/08/2025
As Europe’s Retail Media ecosystem continues to scale, marketers and retailers alike are seeking sharper measurement, clearer standards, and deeper […]

Retail Media Impact Summit Speaker Q&A: Breaking the Channel Mindset with Zitcha

Lauren Wakefield
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13/08/2025
At this year’s Retail Media Impact Summit, leading retailers, brands, and tech providers will gather on 24th September in Amsterdam […]

[Guest Blog Post] Twenty Years of YouTube: What Marketers Can Learn from a Global Platform Phenomenon by the DMEXCO Team

Lauren Wakefield
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13/08/2025
This week's Guest Blog Post is brought to you by the DMEXCO Team. In 2025, YouTube turns 20. That’s two […]

Privacy in Focus: Interact 2025 Q&A on Privacy Enhancing Technologies (PETs) with Google

Lauren Wakefield
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11/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we're spotlighting Privacy Enhancing Technologies (PETs). Watch our Q&A with […]
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