Blog Archive

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

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Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

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Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

Request for Proposal – TCF Vendor Compliance Programme Read More »

Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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TCF v2.0 Workshop 9: If You Don’t Ask, You Don’t Get. Q&A for CMPs

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

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TCF v2.0 Workshop 7: Vamp up your validation. An Introduction To The CMP TCF v2.0 Validator Tool

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

TCF v2.0 Workshop 7: Vamp up your validation. An Introduction To The CMP TCF v2.0 Validator Tool Read More »

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TCF v2.0 Workshop 6: Getting it right! (Part 2) The Do’s and Don’ts For a Vendor – Technical Implementation

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

TCF v2.0 Workshop 6: Getting it right! (Part 2) The Do’s and Don’ts For a Vendor – Technical Implementation Read More »

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TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation Read More »

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TCF v2.0 Workshop 4: Resource Overview Overload

Technical Resources – Where to Go for More Detailed Technical Resources. IAB Europe, in partnership …

TCF v2.0 Workshop 4: Resource Overview Overload Read More »

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TCF v2.0 Support Materials & Marketing Collateral

To support the launch of TCF v2.0, we have prepared marketing materials and collaterals to …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors Read More »

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TCF v2.0 FAQs

IAB Europe have provided some FAQs to help answer and address some of the key …

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INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0

IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to …

INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 Read More »