Interactive Advertising Bureau

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[Guest Member Blog Post] Shaping the Retail Media Ecosystem: How Advertima Redefines In-store Advertising Standards

Nicole Laleva
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15/10/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how they’re transforming physical […]

First Speakers Announced! Join Our Great Debate on AI

Lauren Wakefield
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15/10/2025
Artificial Intelligence (AI) is redefining how our world (and our industry) works. From how we create, target, and optimise campaigns […]

Reflecting on Three Years of Our Retail & Commerce Media Committee

Lauren Wakefield
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09/10/2025
In this blog post, our Industry Development & Insights Director, Marie-Clare Puffett, reflects on the incredible work and growth of […]

Commerce (including Retail) Media Measurement Standards V2 - Open for Public Comment

Lauren Wakefield
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09/10/2025
Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. Developed by our Retail & Commerce […]

Flexible Ad Size Guidelines for Retail Media Networks - Open for Public Comment

Lauren Wakefield
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09/10/2025
As Retail Media continues to grow, traditional ad formats often fail to integrate smoothly within retailer websites. This has led […]

New IAB Europe's Attitudes to Digital Advertising Survey Now Open!

Nicole Laleva
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06/10/2025
The latest edition of our Attitudes to Digital Advertising Survey is now open! As a valued member of the digital […]

LEAF 2.0: Major Updates to IAB Europe’s Platform for Sustainable Digital Advertising

Nicole Laleva
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30/09/2025
IAB Europe is pleased to introduce a major update to our LEAF platform, further strengthening its ability to support stakeholders […]

Advancing Retail Media Standards: Highlights from Our Q3 Retailer Council Meeting in Amsterdam

Nicole Laleva
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29/09/2025
On 23rd September, our members of our Retailer Council  gathered at the Ahold Delhaize headquarters in Amsterdam for our Q3 […]

That’s a Wrap! Retail Media Impact Summit: A Day of Insights, Action & Collaboration in the Heart of Amsterdam

Lauren Wakefield
|
25/09/2025
On 24th September, Amsterdam set the stage for our inaugural Retail Media Impact Summit 2025, where more than 150 senior […]
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