Blog Archive

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How to fix the ePrivacy Regulation

In spite of all good intentions, the proposed ePrivacy Regulation (ePR) currently being discussed in …

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Member blog – Improve Digital – Is the Programmatic Open Market Ready for Video Advertising?

There’s been plenty of focus recently on how online video is the new frontier in …

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Member blog – AudienceScience – Protecting Your Brand Against Shady Media Placements in an Automated World

We’re not even halfway through the year but already 2017 has been one of the …

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Member blog – AOL – All eyes on digital video

New advances in technology are contributing to the rise of digital video, according to AOL’s …

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Member blog – Integral Ad Science – Placing Viewability in the Context of Other Metrics

Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members …

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Member blog – Xaxis – 5 tips on doing programmatic right

Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and …

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Member blog – Teads – Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does …

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Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy …

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The advent of RTB

For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, …

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Member blog – Improve Digital – Capitalising on mobile video demand

by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With …

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