Blog Archive

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Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%

Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium …

Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800% Read More »

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Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick

Jubii is a publisher and media network that covers over 60% of the Danish internet …

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Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts …

Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick Read More »

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Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom

Condé Nast wanted to automate manual processes in order to have more time for strategy …

Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom Read More »

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Improve Digital and Dutch Publisher: programmatic video strategy

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Adform and Mercedes Benz: Programmatic rich media

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Improve Digital and German Publisher: programmatic video

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AppNexus and Vodafone: programmatic mobile

AppNexus and Vodafone: programmatic mobile Case Study from IAB_Europe

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MediaMath and Abovo Media

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Adform and Voitto: Finland’s first programmatic out-stream campaign

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