Blog Archive

BBC Research 2

BBC Research: The Science of Engagement

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer …

BBC Research: The Science of Engagement Read More »

comScore_logo_9JAN2016_to-fix

comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behaviours

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the …

comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behaviours Read More »

the guardian2

The Guardian Research: The Guardian Guide to Context

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as …

The Guardian Research: The Guardian Guide to Context Read More »

real_living2

IAB UK Research: Real_Living: How devices compete for attention in the living room

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as …

IAB UK Research: Real_Living: How devices compete for attention in the living room Read More »

MillwardBrown

Millward Brown Research: AdReaction: Video Creative in a Digital World

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the …

Millward Brown Research: AdReaction: Video Creative in a Digital World Read More »

Screen Shot 2016-01-26 at 10.41.52 AM

Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that …

Ad Blocking Detection Guidance Read More »

cross-device-google-1000x640

DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creative

As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. …

DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creative Read More »

1363680799

Adform and IKEA Mobile Programmatic Case Study

To inject more play into our lives, IKEA has launched Lattjo, a new collection for …

Adform and IKEA Mobile Programmatic Case Study Read More »

Screen Shot 2016-05-24 at 12.24.37 PM

United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet …

United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign Read More »

instagram baru

Instagram Research: The Instagram Effect

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Facebook and …

Instagram Research: The Instagram Effect Read More »