Interactive Advertising Bureau

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AI in Action: Spotlight on the Future of Work & Creativity at Interact 2025

Lauren Wakefield
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18/04/2025
With Interact 2025 fast approaching, we’re shining a spotlight on some of the standout sessions from this year’s agenda. And […]

Retail Media Spotlight: Guide to Sponsored Ads, Training, a Great Debate & More

Lauren Wakefield
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17/04/2025
Welcome to the April edition of our Retail Media Spotlight. As we spring into Q2, we’re bringing you the latest updates, […]

[Guest Member Blog] Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

Nicole Laleva
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17/04/2025
In this week's guest member blog post, we hear from Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima as he […]

Why You Can’t Afford to Miss Interact 2025: 5 Reasons to Join Us in Brussels

Lauren Wakefield
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15/04/2025
Interact 2025 is fast approaching - and trust us when we say, this is the must-attend event for anyone invested […]

[Guest Member Blog] The Open Internet Is at a Tipping Point — and Advertising Is Holding the Line

Lauren Wakefield
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10/04/2025
In this week's guest member blog post, we hear from Emma Newman, Chief Revenue Officer at PubMatic as she explores […]

Lights, Camera, CTV! IAB Europe Launches the Must-Join CTV Working Group

Lauren Wakefield
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10/04/2025
CTV trailblazers — if you’re serious about driving real change in Europe’s connected TV landscape, we’ve got one simple question […]

An Internet Without Personalised Ads: Is It in the Best Interests of European Consumers?

Lauren Wakefield
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09/04/2025
Personalised ads are a key driver of the free and open Internet as well as a consumer expectation around the […]

Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Lauren Wakefield
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04/04/2025
Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]

Unlocking Clarity in Retail Media: IAB Europe’s Updated Glossary

Lauren Wakefield
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03/04/2025
With the Retail Media landscape constantly growing, a shared understanding of key concepts is essential in helping industry professionals to […]
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