Programmatic experts now require a combination of sales, operations, and analytical expertise. Transparency and supply chain management in digital advertising is increasingly complex. The programmatic landscape now requires the ability to engage and confidently sell programmatic, as well as having the ability to then set up and interpret data and performance around programmatic activations. This module will look at transparency and supply chain management in digital advertising.

We can organise custom training for your team(s). Please contact  trainings@iabeurope.eu for more information.