Module 3 – Transformational trends in digital advertising

The digital advertising industry is always in flux, but the pace of change only accelerates. 2022 is potentially an era-defining year for the advertising industry, discovering key trends that are occurring and what their impact will be not only on digital advertising but also on the wider community. From the end of third-party cookies, the rise of the cloud, the connection between AdTech and MarTech this module gives you a 360 view of what transformational trends to keep an eye on. 

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