Blog Archive

Toyota makes an online video campaign to increase awareness and purchase intent for Toyota’s hybrid cars

Get the slides here.

The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

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The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

The changing role of programmatic in Europe, a buy-side perspective Read More »

Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of …

Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking Read More »

Video: How can cookies make your surfing experience convenient?

How can cookies make your surfing experience convenient? – Explania

Video: The big cookies contest

The big cookie contest – Explania

Internet cookies: increasing and enhancing your internet experience

The  steps  laid  out  below  are  intended  to  help  brand  advertisers,  publishers  and advertising  businesses  …

Internet cookies: increasing and enhancing your internet experience Read More »

Five Practical step to comply with the EU E-Privacy Directive

The  steps  laid  out  below  are  intended  to  help  brand  advertisers,  publishers  and advertising  businesses  …

Five Practical step to comply with the EU E-Privacy Directive Read More »

IAB Europe response to the European Commission’s public consultation on contract rules for online purchases of digital content and tangible goods

On 12th June 2015, the European Commission launched a public consultation as part of its …

IAB Europe response to the European Commission’s public consultation on contract rules for online purchases of digital content and tangible goods Read More »

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Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »

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Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee Read More »

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Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph

On 25th and 26th of May, IAB Europe will host its flagship event Interact in …

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph Read More »

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IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards …

IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced Read More »

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Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Brussels, 17th  May 2022 – IAB Europe, the leading European-level industry association for the digital …

Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards Read More »

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IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan

Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request …

IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan Read More »

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Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA

On the 25th and 26th of May, IAB Europe will host its flagship event Interact …

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA Read More »

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B2B Marketing Expo Discount for IAB Europe Members

IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at …

B2B Marketing Expo Discount for IAB Europe Members Read More »

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That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights Read More »

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Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence

In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence Read More »