Blog Archive

IAB Europe Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …

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Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »

Brand Builders, a suite of six recommended brand advertising formats

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …

Brand Builders, a suite of six recommended brand advertising formats Read More »

IAB Europe White Paper: Viewable Impressions

This White Paper on viewable impressions is as an important step in IAB Europe’s strategy …

IAB Europe White Paper: Viewable Impressions Read More »

IAB Europe Report: European Agency Snapshot Study

The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and …

IAB Europe Report: European Agency Snapshot Study Read More »

Online Ad Spend Studies from local IABs

Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report …

Online Ad Spend Studies from local IABs Read More »

BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 – Digital usage trends in Germany, Austria and Switzerland

The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region …

BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 – Digital usage trends in Germany, Austria and Switzerland Read More »

IAB Europe Report: Brand advertisers’ priorities for digital measurement

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising …

IAB Europe Report: Brand advertisers’ priorities for digital measurement Read More »

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A Flawed ”Future of Online Advertising’’ Report

A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate …

A Flawed ”Future of Online Advertising’’ Report Read More »

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That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with …

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights Read More »

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Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

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IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads Read More »

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Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

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Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

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IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models Read More »

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That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

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Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center Read More »

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IAB Europe Releases A New Guide To Quality

28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital …

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