Blog Archive

IAB Europe Report: Attitudes towards Programmatic Advertising

More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity …

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IAB Europe White Paper: Road to Programmatic

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies …

IAB Europe White Paper: Road to Programmatic Read More »

Boston Consulting Group Report: The Programmatic Path to Profit for Publishers

New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …

Boston Consulting Group Report: The Programmatic Path to Profit for Publishers Read More »

IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …

IAB Europe 2015 Research Award Winners Read More »

IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success

Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in …

IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success Read More »

IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …

IAB Europe 2015 Research Award Winners Read More »

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy

In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 …

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy Read More »

IAB Europe Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …

IAB Europe Mobile Brand Builders Read More »

Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

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Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

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IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …

IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads Read More »

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Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

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Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

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IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …

IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models Read More »

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That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

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Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center Read More »

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IAB Europe Releases A New Guide To Quality

28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital …

IAB Europe Releases A New Guide To Quality Read More »

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More Free Industry Insider Webinars on Trust and Transparency For You to Join!

As part of our Trust and Transparency event series, we are hosting a range of Industry …

More Free Industry Insider Webinars on Trust and Transparency For You to Join! Read More »

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Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we hosted a range of …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »