Blog Archive

IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

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IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

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Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »

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IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

16 June 2022, Brussels, Belgium – IAB Europe today declared its formal endorsement of the …

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation Read More »

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Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »

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Interact 2022 Attendee Tells All

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …

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Interact 2022 – That’s a Wrap!

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – That’s a Wrap! Read More »

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Interact 2022 – Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Interact 2022 – Day One Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »

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IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth …

IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets Read More »

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Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »