Blog Archive

IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

IAB Europe Report: Priorities for Digital Measurement Read More »

IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

IAB Europe Brand Builders Executive Summary Read More »

How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »

IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

IAB Europe Reports: European Advertising spend 2008-2013 Read More »

Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

Millward Brown Research: AdReaction Video Creative in a Digital World Read More »

IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

IAB Report: Global Mobile Advertising Revenue 2013 Read More »

IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

IAB Report: Global Mobile Advertising Revenue 2012 Read More »

iab-logo

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph

On 25th and 26th of May, IAB Europe will host its flagship event Interact in …

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph Read More »

iab-logo

IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards …

IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced Read More »

iab-logo

Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Brussels, 17th  May 2022 – IAB Europe, the leading European-level industry association for the digital …

Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards Read More »

iab-logo

IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan

Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request …

IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan Read More »

iab-logo

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA

On the 25th and 26th of May, IAB Europe will host its flagship event Interact …

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA Read More »

iab-logo

B2B Marketing Expo Discount for IAB Europe Members

IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at …

B2B Marketing Expo Discount for IAB Europe Members Read More »

iab-logo

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights Read More »

iab-logo

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence

In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence Read More »

iab-logo

Get Ready for the E-commerce Berlin Expo: The Final Countdown!

In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is …

Get Ready for the E-commerce Berlin Expo: The Final Countdown! Read More »

iab-logo

IAB Europe Reacts to the Political Agreement on the DSA

25 April 2022, Brussels, Belgium – IAB Europe welcomes the Council and European Parliament on …

IAB Europe Reacts to the Political Agreement on the DSA Read More »