Blog Archive
IAB Europe Report: Priorities for Digital Measurement
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …
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IAB Europe Brand Builders Executive Summary
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …
How has the Directive been transposed across Europe?
The chart below has been compiled by IAB Europe with the support of national IABs …
How has the Directive been transposed across Europe? Read More »
IAB Europe Reports: European Advertising spend 2008-2013
Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …
IAB Europe Reports: European Advertising spend 2008-2013 Read More »
Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …
Millward Brown Research: AdReaction Video Creative in a Digital World Read More »
IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
IAB Report: Global Mobile Advertising Revenue 2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
IAB Report: Global Mobile Advertising Revenue 2012 Read More »
Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph
On 25th and 26th of May, IAB Europe will host its flagship event Interact in …
IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced
IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards …
IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced Read More »
Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards
Brussels, 17th May 2022 – IAB Europe, the leading European-level industry association for the digital …
Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards Read More »
IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan
Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request …
Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA
On the 25th and 26th of May, IAB Europe will host its flagship event Interact …
B2B Marketing Expo Discount for IAB Europe Members
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at …
B2B Marketing Expo Discount for IAB Europe Members Read More »
That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights
On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …
That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights Read More »
Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence
In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …
Get Ready for the E-commerce Berlin Expo: The Final Countdown!
In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is …
Get Ready for the E-commerce Berlin Expo: The Final Countdown! Read More »
IAB Europe Reacts to the Political Agreement on the DSA
25 April 2022, Brussels, Belgium – IAB Europe welcomes the Council and European Parliament on …
IAB Europe Reacts to the Political Agreement on the DSA Read More »