Blog Archive
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …
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IAB Europe 2015 Research Award Winners
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in …
IAB Europe 2015 Research Award Winners
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …
DISE-Manifesto: 10 Steps to unlock Europe’s digital economy
In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 …
DISE-Manifesto: 10 Steps to unlock Europe’s digital economy Read More »
IAB Europe Mobile Brand Builders
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
Digital advertising, a key driver for Europe’s digital economy
Advertising is essential to the success of the European digital market. It has a key …
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IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »
IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size
Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth …
Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!
Our committees are the backbone of our organisation. These groups bring together industry leaders and …
Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »
IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation
16 June 2022, Brussels, Belgium – IAB Europe today declared its formal endorsement of the …
Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy
IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …
Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »
Interact 2022 Attendee Tells All
On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …
Interact 2022 – That’s a Wrap!
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Interact 2022 – Day Two Highlights
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Interact 2022 – Day One Highlights
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »