Blog Archive

Boston Consulting Group Report: The Programmatic Path to Profit for Publishers

New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …

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IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …

IAB Europe 2015 Research Award Winners Read More »

IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success

Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in …

IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success Read More »

IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …

IAB Europe 2015 Research Award Winners Read More »

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy

In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 …

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy Read More »

IAB Europe Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …

IAB Europe Mobile Brand Builders Read More »

Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »

Brand Builders, a suite of six recommended brand advertising formats

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …

Brand Builders, a suite of six recommended brand advertising formats Read More »

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IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth …

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size Read More »

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Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »

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IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

16 June 2022, Brussels, Belgium – IAB Europe today declared its formal endorsement of the …

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation Read More »

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Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »

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Interact 2022 Attendee Tells All

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …

Interact 2022 Attendee Tells All Read More »

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Interact 2022 – That’s a Wrap!

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – That’s a Wrap! Read More »

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Interact 2022 – Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Day Two Highlights Read More »

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Interact 2022 – Day One Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Day One Highlights Read More »

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Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »

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IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth …

IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets Read More »