Blog Archive

Programmatic: The Unstoppable Revolution

This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout …

Programmatic: The Unstoppable Revolution Read More »

Q&A: What is the International IAB/ABC Spiders and Bots list?

What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & …

Q&A: What is the International IAB/ABC Spiders and Bots list? Read More »

AppNexus Research: Programmatic Trust Study

This report examines attitudes towards programmatic across the global advertising ecosystem.

Liseler Meslegiyle Yarisiyor

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking
advantage of the increased growth of mobile to engage with key audiences.

Champion of the Fans

At dmexco 2015, IAB Europe announced that the total programmatic display advertising market in Europe
jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014.

IAB Europe Report: European Programmatic Market Sizing 2014

The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the …

IAB Europe Report: European Programmatic Market Sizing 2014 Read More »

IAB Europe Report: The Smart Shopper Snapshot

This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out …

IAB Europe Report: The Smart Shopper Snapshot Read More »

IAB Europe Report: European Advertiser Mobile Audit Report

More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to …

IAB Europe Report: European Advertiser Mobile Audit Report Read More »

IAB Report: Global Mobile Advertising Revenue 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed …

IAB Report: Global Mobile Advertising Revenue 2014 Read More »

iab-logo

Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »

iab-logo

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee Read More »

iab-logo

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph

On 25th and 26th of May, IAB Europe will host its flagship event Interact in …

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph Read More »

iab-logo

IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards …

IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced Read More »

iab-logo

Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Brussels, 17th  May 2022 – IAB Europe, the leading European-level industry association for the digital …

Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards Read More »

iab-logo

IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan

Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request …

IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF) Following APD Confirmation of Expected Timeline for the Execution of the Action Plan Read More »

iab-logo

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA

On the 25th and 26th of May, IAB Europe will host its flagship event Interact …

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA Read More »

iab-logo

B2B Marketing Expo Discount for IAB Europe Members

IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at …

B2B Marketing Expo Discount for IAB Europe Members Read More »

iab-logo

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights Read More »

iab-logo

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence

In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence Read More »