As the sun sets on another inspiring Cannes Lions, we’re proud to reflect on a week filled with powerful conversations, future-facing insights, and meaningful connections. This year, we networked our way along the Croistte and brought together industry leaders to explore the most pressing topics shaping the digital advertising ecosystem. From Retail Media and CTV to AI and the evolving addressability landscape, no corner of Cannes was left unexplored.
Here’s a quick look at what we covered and some on-the-ground perspectives from our team:
A big thank you to our partners, speakers, and attendees who joined us throughout the week. But the conversations don’t stop here. We look forward to continuing the momentum across our upcoming events and initiatives throughout the year!
For more information on our work and how you can get involved, you can view our Committees & Task Forces here, and reach out to the team at communication [at] iabeurope.eu.
In this post, our Marketing & Communications Director, Lauren Wakefield, shares her first-hand experience from this year’s Cannes Lions, offering a fresh perspective on the energy, insights, and unforgettable moments that defined her debut at the iconic industry event.
Cannes... having been in the industry for over 10 years, I’d heard all the stories - the glitz, the yachts, the rosé - but nothing quite prepared me for the scale, the energy, and the buzz of actually being there.
My first trip to Cannes Lions was bigger (and far hotter!) than I ever imagined, and it delivered on all fronts: insightful conversations, new and familiar faces, and yes, a little French Riviera sparkle that left me feeling inspired.
I knew Cannes was the industry event of the summer, but being there is a whole different story. Every street, café, and beach seemed to have transformed into a mini-hub of media minds and creative thinkers. There were panels and private talks, rooftop chats and chance meetups, and that magical Cannes vibe where every encounter turns into an opportunity.
From the Croisette to the cabanas, the festival wasn’t just about the big names on stage; it was about the ideas being exchanged over coffee, the deals being shaped in shaded spots, and the spontaneous “hey, aren’t you…?” intros that turned into full-blown brainstorming.
Cannes is truly where the global industry comes together. It was incredible to meet so many brilliant minds. From old colleagues I hadn’t seen since pre-2020 to new contacts who are sure to become future collaborators.
And then there were the unexpected moments, like rubbing shoulders with Will.i.am at a panel (yes, I asked him for a selfie). Only in Cannes can you be deep in conversation about data privacy one minute and turn around to find a Grammy-winning artist casually sharing his thoughts on AI and creativity. The lines between media, tech, music, and culture blur beautifully here, and that's part of what makes it all so electric, bringing a truly global crowd. Every company seemed to have its global C-suite in attendance, as well as its global brand ambassadors.
While the hospitality was flowing, so was the thought leadership. I was especially excited to dive into some of the big themes that kept popping up across the week, like the growing momentum behind Connected TV (CTV) and Retail Media, the ever-changing world of addressability, and the rising impact of AI.
CTV and Retail Media are no longer “emerging” areas. They’re fully-fledged forces, and Cannes made that clear. Everyone from publishers and ad tech companies to brands, agencies, and retailers was talking about how to unlock their potential.
And on the topic of addressability? Let’s just say the industry isn’t sleeping on privacy or the “post-cookie world”. It was fascinating to hear different strategies across regions and players, with a shared focus on transparency, sustainability, and building trust in the new era of targeting.
AI, unsurprisingly, was everywhere, woven into almost every conversation. From AI-enhanced creative workflows and media planning tools to data optimisation and predictive audience insights, it was clear that artificial intelligence is no longer an “add-on” but a central pillar of future-facing advertising strategies. The big question across sessions wasn’t if to use AI, but how to use it responsibly and effectively.
And speaking of responsibility, sustainability had its part to play too. A standout moment was the launch of the next version of the Global Media Sustainability Framework (GMSF), announced live at Cannes, featuring our Sustainability Lead, Dimitris Beis.
If you’re curious to hear more about these hot topics straight from the Croisette, be sure to check out our wrap-up blogs and team perspectives below:
Yes, we came for the content and connections. But let’s not pretend we didn’t also enjoy the sunsets, the beachside soirées, and the late-night fun. There’s something magical about having a meaningful industry debate one minute and then watching a drone display over the bay the next.
From sunrise runs (for the ambitious) to rooftop happy hours, yacht-side panels, and unexpected celeb sightings, Cannes reminded me that the best ideas often come when you mix business with a little bit of Riviera fun.
My first Cannes Lions was everything I hoped for and more. It was a whirlwind of inspiration, connection, learning, and laughter. I came home with a head full of insights, a phone full of new contacts, and an eagerness to progress fascinating conversations into action. Most of all, I left feeling excited about the future of our industry.
Until next time, Cannes.
In this post, our Industry Development & Insights Director, Marie-Clare Puffett, explores the key findings of our Commerce Media Roundtable with PubMatic.
I attended Cannes Lions for the second year in a row and once again, Commerce Media took centre stage on the French Riviera. Once considered a fringe presence, Commerce Media is now firmly in the spotlight. Despite Amazon’s Andy Jassy being named Media Person of the Year, a perceived divide remains between traditional creatives and retail networks. Yet, major players used the event to unveil new capabilities and partnerships as summarised in this article from Retail Touchpoints. Some of note:
To explore the topic in more detail, together with PubMatic, we hosted an exclusive breakfast and roundtable event set against the backdrop of the hustle and bustle of the Boulevard de la Croisette, which was not short of media beaches, cabanas and cafe takeovers, many by commerce media players. The session brought more than 20 industry leaders together to unpack the latest findings from our Attitudes to Retail Media survey. The session included experts from Tesco Media, Ahold Delhaize, CVS, Wolt Ads, Albertson’s, REWE and PayPal and spotlighted how stakeholders across the advertising ecosystem are navigating investment, innovation, and the growing role of Retail Media Networks (RMNs) in Europe.
Key themes emerged from the discussion:
Together, these insights reflect a sector that’s innovating rapidly, but still reckoning with foundational challenges. As collaboration grows between buy- and sell-side players, opportunities to streamline standards, safeguard data, and unlock scalable impact are coming into sharper focus.
You can discover more about our Retail & Commerce Media initiatives here, and explore our integral work on measurement standards here. We’re also excited to share that our latest Attitudes to Retail Media report will be available in July. Stay tuned for its release to gain fresh insights into how buyers and sellers across Europe are engaging with this space.
To learn more about membership opportunities and how you can get involved, connect with me (Marie-Clare) at puffett [at] iabeurope.eu.
Last week at Cannes Lions, we had the pleasure of bringing together leading voices from our CTV Working Group for an exclusive roundtable discussion hosted in partnership with Nielsen. Set against the stunning backdrop of the French Riviera in a beautiful breakfast venue, the conversation centred on one of the most pressing issues facing the Connected TV (CTV) ecosystem in Europe today… outcomes measurement.
The discussion was rich, honest, and forward-thinking and included CTV experts from key companies including the WFA, IAB, EGTA, Broadlab, DoubleVerify, Teads, Samsung Ads, RTL Ad Alliance and more.
Here are some of the key themes and takeaways from our session:
One of the central questions discussed was how to develop measurement practices to keep pace with the growth and complexity of CTV. Traditional KPIs often fall short in a CTV environment, which is inherently different from linear TV or digital in terms of devices, consumption behaviours, and outcomes.
Participants acknowledged that CTV doesn’t always fit neatly into legacy frameworks, whether it’s bought by AV or digital teams, or whether the KPIs are brand-focused or performance-driven. Increasingly, advertisers are demanding bespoke outcomes, not just reach. For some, it’s about brand building; for others, it’s getting products into shopping baskets.
While CTV started as a digital extension of brand-building efforts, innovations like QR codes have made it more actionable. The expectation now is to deliver both reach and performance, with better measurement tied to outcomes like attention, brand lift, or even direct consumer action.
There was strong agreement that a one-size-fits-all approach won't work. Advertisers have varying needs, and measurement frameworks must reflect that diversity.
The fragmentation of buying teams (with different agencies or teams managing digital and TV budgets) adds complexity to the process. As CTV blurs traditional lines, there’s a need to clarify who is responsible for planning and execution, and ensure the right KPIs are being applied to the right objectives.
Equally important is the need for shared definitions: What exactly counts as CTV? What formats are being used? Is signed-in, premium inventory being treated the same as other video placements? Standardisation and alignment on definitions will be key to making CTV easier to understand, buy, and measure.
The roundtable also explored how industry bodies can help drive progress by leading the charge on standard definitions and formats, as well as ensuring guidelines around brand safety and fraud mitigation are in place. At IAB Europe, we have already begun work in this area, collaborating with members of our CTV Working Group to establish clear, consistent definitions that can support alignment across the industry.
Participants also agreed that creating a consistent framework for “impactful reach” could help position CTV as a credible solution for long-term brand building, not just short-term gains.
From the risk of fraud on long-tail platforms to the changing content strategies of publishers (including moves toward video and even podcast platforms like Spotify), CTV is becoming more complex, and lines are increasingly blurred. At the same time, consumers are showing signs of fatigue with subscription-based services, and ad-funded models are gaining traction, if the value exchange is clear and compelling.
Attention is currency, and trust and transparency will underpin the success of CTV as the ecosystem matures.
Finally, one resounding theme was that tech and supply-side partners must be part of these conversations. Without their input and alignment, it’s difficult to design scalable, accurate solutions for measurement that deliver true value.
A big thank you to Nielsen for partnering with us and for hosting such an inspiring and productive morning. As we continue these conversations within our CTV Working Group, it’s clear that collaboration, clarity, and consistency will be the pillars for unlocking the next chapter of CTV growth in Europe.
Stay tuned as we build on these insights and work together toward a more unified and effective CTV landscape. With a strong focus on getting measurement and standardisation right first, we will continue to ensure transparency, comparability, and long-term value across the ecosystem.
In the meantime, if you’d like to know more about our CTV work and how you can get involved in our Working Group, please reach out to our Industry Development & Insights Director, Marie-Clare at puffett [at] iabeurope.eu.
At this year’s Cannes Lions International Festival of Creativity, our Addressability & Measurement Working Group, in partnership with Verve, hosted an informal roundtable and networking event to explore the current and future state of addressability and measurement in Europe. Set against the energetic, inspiring (and rather warm) backdrop of the Croisette, the session, led by our Working Group Lead, Pete Danks and Industry Development & Insights Director, Marie-Clare, brought together some of the brightest minds from across the digital advertising ecosystem to drive the conversation forward in a collaborative and constructive setting.
Designed as an open forum, the session created space for honest dialogue about the challenges and opportunities in today’s complex, technical world of digital advertising. From AI and ethics to measurement and more, the discussion was rich with practical insights and clear-eyed perspectives on what’s happening now and what needs to happen next.
Here are our top takeaways from this lively exchange:
Despite new and continually changing technology, brand safety and suitability remain essential. Even with identity solutions (like ID-based targeting), there's still a need for strong contextual tools to avoid false positives. New AI models, including large language models (LLMs), are being used to improve accuracy and nuance in this area.
On iOS, roughly 80% of users decline tracking, leaving most bid requests effectively “blind” on these devices. However, companies can model behaviours based on the 20% who do opt in. On-device signals such as scroll speed and device motion are offering new behavioural insights and helping distinguish bots from humans. All of this depends on user consent, though, and participants agreed that more must be done to ensure users truly understand what they’re agreeing to.
The gap between large platforms and the open web continues to grow. While Big Tech dominates in scale, infrastructure, and learning & development, smaller players are being challenged to innovate with fewer resources. There was a strong call for publishers to activate first-party data strategies and explore shared ID frameworks, though these too depend on scale and login environments.
As traditional tracking methods decline, the skills needed for marketing and data professionals are changing. The group identified several must-haves:
The power and intimacy of AI, particularly LLMs that process conversational data, demand a renewed focus on ethics. The discussion flagged concerns around consent, emotional targeting, and surveillance, especially in moments of user vulnerability. Regulation and industry standards are urgently needed to ensure AI is deployed responsibly, particularly to safeguard youth and other at-risk groups.
Trade bodies like IAB Europe were recognised for their crucial role in bridging global best practices with local implementation. From supporting upskilling initiatives to advocating for ethical innovation, their presence is vital. Participants also stressed the need for standardised protocols (e.g., conversion APIs) and clearer guidelines around “minimum viable” compliance, especially for smaller organisations navigating complex regulation.
As the session wrapped up, several themes emerged:
Our Addressability & Working Group Lead, Pete Danks, commented on the session, saying, “A diverse cross-section of (warm!) industry stakeholders all agreed on some key points - measurement is fast becoming the enabler for all media. Without it, the cogs don’t turn - so collaboration, education, and a hunger to keep learning and sharing are the pillars for success here.”
Grant Gudgel, SVP Marketing, at Verve, also said, “At Verve, we believe that the AI-driven future of measurement and addressability solutions must balance performance and respect for privacy. The conversation in Cannes made clear that the only way forward is together, through open collaboration, smarter measurement, and thoughtful use of AI. We were proud to host IAB Europe and the industry at Chez Verve for such an honest and forward-looking exchange.”
The roundtable reinforced the importance of industry collaboration in navigating the next chapter of digital advertising. By bringing together diverse stakeholders to discuss real challenges and future opportunities, our Addressability Working Group and Verve sparked a conversation that will no doubt continue to shape the European landscape in the months and years ahead.
A special thank you to Verve for generously hosting us and creating the perfect space for these vital industry discussions at Cannes Lions.
For more information on our addressability work and how you can get involved in our working group, please contact the team at communication [at] iabeurope.eu.
Retail Media is entering a new era, and in 2025, we’re marking a major milestone.
That’s why we’re excited to announce the launch of our Retail Media Impact Summit. Our first-ever leadership event dedicated entirely to Retail Media. Taking place in the heart of Amsterdam on 24th September, this unique, high-impact summit is designed to bring together the brightest minds and boldest ideas impacting the future of the industry.
📅 Date: 24th September 2025
📍 Venue: The TOBACCO Theatre, Amsterdam
👥 Attendees: 150+ senior decision-makers from across Europe
What to Expect
This isn’t your typical industry conference. The Retail Media Impact Summit is where strategy meets inspiration, bringing together top retailers, brands, agencies, and technology partners for a full day of insights, collaboration, and innovation.
Highlights Include:
🎤 Morning Kick Off: Gain big-picture insights on Retail Media with a keynote from our Chief Economist, Daniel Knapp
💬 Over 8 Breakout Sessions to Choose From: Participate in curated breakout sessions on incrementatlity sales measurement, the duo effect of Retail Media and CTV, digital in-store buying and more
🧠 Drive Real Impact: Participate in workshops and roundtables that will define the future of retail media standards, innovation and practice
🤝 Forge Meaningful Connections: Meet C-Suite leaders and decision makers over lunch, during coffee breaks and share ideas in the breakout sessions
🗣 Mix with Brands & Retailers in the Room: Hear directly from both brand and retail leaders, for diverse perspectives and richer discussions
🍷 Evening Wrap-Up Dinner: Enjoy an evening wrap-up networking dinner to connect and unwind
Who Should Attend?
Whether you’re a retailer building your media offering, a brand navigating omnichannel strategies, or a tech partner driving innovation, this summit is for you. It’s where leaders come to connect, exchange ideas, and shape what’s next in Retail Media.
Secure Your Place
Tickets are now available! Each ticket includes access to the full-day programme, refreshments, lunch, and our exclusive networking dinner.
Register now to join us in Amsterdam.
Partner with Us
Looking to amplify your brand at the Summit? There are a limited number of sponsorship packages still available, including Supporting Sponsor and Networking Dinner Sponsor slots.
For more information, contact Marie-Clare Puffett at puffett [at] iabeurope.eu
Special thanks to our event collaborator, VIA, and our sponsors Koddi, TikTok, Zitcha, and Moloco for their support in bringing this summit to life.
We look forward to welcoming you to Amsterdam!
IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new Chair of the Policy Committee, and the continuation of Emma Ascroft, Senior Director, Public Policy, at Yahoo, as Vice Chair.
The Policy Committee is a cornerstone of IAB Europe’s mission to represent the interests of the digital advertising and marketing industry in the EU. Bringing together senior leaders and policy experts from across the sector, the Committee ensures that the industry speaks with a united and informed voice on key policy issues, while fostering collaboration and promoting a sustainable digital economy.
Jacob brings a strong academic and professional background to the role. He has served as Public Affairs Manager at IAB Sweden for the past two years, following an eight-year tenure as a researcher at the RISE Research Institute. His research focused on privacy, transparency, and algorithmic decision-making.
In addition, we are pleased to confirm that Emma Ascroft will continue in her role as Vice Chair. With her extensive policy experience and steadfast commitment to the Committee’s work, Emma’s continued leadership ensures continuity and strength as the Committee moves forward.
About the Policy Committee
IAB Europe’s Policy Committee is the central forum for developing and coordinating industry positions on key EU policy issues. It serves as a platform for members to:
We encourage all IAB Europe members involved in public policy to actively participate in the Committee and help shape the future of digital advertising in Europe.
For more information about the Policy Committee and how to get involved, visit this page.
What happens when the brightest minds in digital advertising come together to share, challenge, and shape the future of programmatic? You get Virtual Programmatic Day (VPD) - a standout event where ideas meet action.
On 8th July 2025 from 15:00 CET/14:00 BST, we invite you to take part in the largest virtual event in Europe dedicated to programmatic advertising. For this edition, we will be hosting a a hybrid format, thanks to members Rakuten Advertising for their riverside venue! Taking place in London, VPD offers an afternoon packed with sharp insights, fresh perspectives, and strategic thinking from some of the most influential leaders in the industry.
This year’s programme tackles the major themes making headlines in 2025. From omnichannel advertising and curated marketplaces to the future of attention metrics, VPD offers practical takeaways through four dynamic panel sessions:
A no-nonsense review of what’s worked so far this year, where budgets are moving, and how top players are adapting for the second half of 2025.
Discover how advertisers are running programmatic campaigns across every screen, stream, and store with more precision and performance than ever.
With curated marketplaces on the rise, find out how buyers and sellers can create real value with smarter supply strategies and quality-first thinking.
More than a buzzword? Learn how attention data is being used in real-world campaigns to sharpen both media and creative decisions.
Whether you want to see us in person in London or join from the comfort of your office, we have multiple options for you to participate:
We have a stellar lineup of speakers already confirmed, with more coming soon, including:
Keep your eyes peeled for more leading speakers to be revealed very soon.
After the panels, the conversation will continue with a networking reception from 16:00 BST. It’s a great opportunity to meet peers and industry leaders.
Find out more about the event here, and register below to secure your space.
Mark your calendar and get ready for an afternoon of insight, strategy, and real-world solutions. Whether you’re tuning in from your desk or joining us in London, Virtual Programmatic Day 2025 is where the industry connects and collaborates.
We can’t wait to see you there!
Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, Retail Media recorded 22.2% growth in Europe, highlighting its increasing strategic importance for both retailers and brands. As this momentum builds, industry players are seeking clarity on best practices, measurement, activation, and innovation.
To support this, our Retail & Commerce Media Committee has worked on a series of Q&A blogs, featuring insights from committee members, who are experts from across the retail media value chain. These blogs explore practical challenges, emerging trends, and strategic guidance for both new and seasoned players in the space.
Check them out below:
You can discover more about IAB Europe’s Retail & Commerce Media initiatives and work here. To learn more about membership opportunities and how you can get involved, connect with Marie-Clare Puffett at puffett [at] iabeurope.eu.
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry leaders to address the most pressing challenges and opportunities in digital advertising across Europe. Today, we are excited to introduce the new Chair and Vice Chair who will help guide the committee’s strategic direction and help shape its future impact.
We are delighted to welcome Wayne Tassie, Group Director, Netherlands at DoubleVerify, as Chair of the Advertising & Media Committee. Wayne brings a wealth of expertise in programmatic media and brand safety, as well as a strong track record of driving collaboration and innovation across the digital ecosystem.
Joining him as Vice Chair is Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW. With deep experience in ad tech, programmatic strategy, and market development, Jörg brings valuable insights and a long-standing commitment to advancing transparency, efficiency, and standards in digital advertising.
Together, they will lead the committee in its mission to unite the industry to address pressing commercial and technological challenges, and guide the work of the four specialised sub-groups:
They will also drive the development and adoption of industry standards and guidelines and help foster knowledge-sharing and best practices across Europe.
Of his newly appointed position, Wayne said, “It’s an honour to have been elected Chair of IAB Europe’s Advertising & Media Committee, following my time leading the Programmatic Trading Committee. I’m excited to help shape the future of digital advertising in Europe by fostering a collaborative, inclusive environment where every committee member has a voice. Together, we have a real opportunity to drive meaningful progress, build trust, accelerate innovation, and guide the industry forward with clarity and purpose. I’d like to thank the team at IAB Europe, and Jörg Vogelsang, our Vice-Chair, for their ongoing partnership and friendship.”
Jörg also commented on his new role, saying, “I’m honoured to have been elected and grateful for the trust placed in me by the members. In times of disruption driven by AI, regulation and market shifts, we need pragmatic, scalable answers. Through our collective work within IAB Europe, we can help turn this transformation into meaningful progress – to the benefit of all participants in the digital advertising ecosystem.”
We look forward to working with Wayne and Jörg to strengthen collaboration across the ecosystem and deliver tangible value to our members.
For more information on the Advertising & Media Committee, and how to join the committee and its working groups, visit our website here or contact Marie-Clare Puffett at puffett [at] iabeurope.eu to get involved.
Wayne is a senior commercial leader, driving innovation across brands, agencies, platforms, and technology partners within the digital advertising landscape. As Group Director, Netherlands at DoubleVerify, he defines the regional vision and leads the strategy to advance media quality and accelerate performance-driven outcomes for some of the world’s most prominent local and global advertisers, fostering long-term, mutually beneficial partnerships.
Following his tenure as Chair of IAB Europe’s Programmatic Trading Committee, Wayne was elected Chair of IAB Europe’s Advertising & Media Committee, where he will elevate the work and collaboration across four critical working groups: Connected TV (CTV), Addressability & Measurement, Programmatic, and AI in Advertising.
A passionate advocate for coaching, mentorship, and industry education, Wayne has contributed to numerous external initiatives. These include podcasts, panels, and training programmes, all aimed at empowering the next generation of digital marketing professionals.
For more than 20 years, Jörg Vogelsang has held senior positions across the digital advertising and AdTech industry. As Strategic Advisor and Founder of 101con, he supports leading companies with strategy and implementation in areas such as digital advertising, adtech, and digital transformation. His career includes roles at BCN/Burda, The Trade Desk, Index Exchange, Adform, Google, and The Boston Consulting Group. Vogelsang serves as Vice Chairman of the Programmatic Advertising Focus Group at the BVDW and has been actively involved in IAB Europe initiatives for several years.
This piece was authored by DMWF. For more information, email hello@digitalmaerketingwf.com or visit the DMWF LinkedIn page here.
This June, the global marketing community will gather at Olympia, London for one of the
most anticipated events in the industry calendar - DMWF Global 2025. Returning on 24th–25th
June, the definitive event for senior leaders driving the future of marketing technology, will
bring together the brightest minds, biggest brands, and most forward-thinking professionals
from across the world to share ideas, spark innovation, and shape what’s next in digital
marketing and media.
DMWF Global has built its reputation on world-class content, strategic insight, and an
unrivalled speaker line-up. With over 2,500 senior marketing professionals, 90+ solution
providers, and 150+ influential speakers, this year’s edition is set to be the largest and
most ambitious yet.
We’re particularly excited to share that IAB Europe will be taking to the stage as part of this
year’s comprehensive agenda.
Representing a vital voice in Europe’s digital advertising ecosystem, IAB Europe has
brought together the DMWF Panel: “The Future of Streaming: Overcoming Barriers to
Growth and Investment” on the Search, Media & Advertising track. Marie-Clare Puffett,
Industry Development & Insights Director at IAB Europe will also be moderating the insightful
panel!
As consumer behaviour continues to evolve and streaming becomes an increasingly central
part of the media landscape, this discussion will explore the key challenges and
opportunities facing publishers, advertisers, and platforms. From monetisation and
measurement to investment models and user expectations, the session promises to deliver
real insight for brands navigating the next wave of content consumption.
IAB Europe’s participation highlights the event’s commitment to not only showcasing
innovation but enabling deeper, strategic dialogue between marketers, media owners, and
technology leaders.
DMWF Global 2025’s newly expanded conference agenda features 10 enhanced tracks,
each curated to reflect the industry’s most critical focus areas:
Whether you’re looking to scale your automation efforts, transform your data strategy, or
explore the impact of AI on content personalisation, each session is designed to provide
actionable strategies that drive performance and long-term value.
In an industry defined by constant evolution, DMWF Global is more than just a
conference - it’s an essential touchpoint for senior marketers seeking clarity, connection,
and competitive edge.
And this isn’t just about hearing from the big names—though they’re certainly present. With speakers from Google, Microsoft, The Coca-Cola Company, LinkedIn, TikTok Shop, Unilever, Diageo, Amazon, Mars, and many more, you’ll gain direct insight into how the world’s most recognised brands are adapting and innovating in real-time. See the full speaker line-up here.
We’re proud to partner with IAB Europe in shaping conversations that matter. As the digital advertising and marketing landscape continues to transform, it’s through events like DMWF Global that we come together to challenge thinking, share knowledge, and uncover the next wave of opportunity.
Whether you're in search, programmatic, content, data, or brand strategy—this event offers the strategic clarity and tactical inspiration needed to navigate change and lead with confidence.
Secure your place today and join us for a transformative two days of learning, insight, and real connection.
👉Register now
📄Explore the agenda
We look forward to seeing you in London this June.
From Brussels with clarity and purpose, Interact 2025 brought together the brightest minds in digital advertising for two days of inspiration, collaboration, and momentum-building. Held on 20th-21st May at the vibrant Nhow Hotel in Brussels, our flagship event gathered leaders from across Europe and beyond to tackle the big questions facing our industry today, and to find answers together.
Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, we explored the economic, technological, and societal shifts redefining the digital ecosystem. Through visionary keynotes, deep-dive discussions, and unmatched networking experiences, Interact 2025 set the stage for a future built on insight, innovation, and intentional growth.
Whether you joined us in person or are catching up now, this wrap-up captures the highlights, key moments, and standout sessions that defined this year’s event. Scroll down to explore event photos, video recaps, and on-stage insights in our Mainstage Morning, Interactive Workshops and Deep-Dive Masterclasses blog posts that lit the path forward for digital advertising in 2025 and beyond.
A big thank you to our sponsors, media partners, and our event host Joanna Burton for helping to make it a huge success.
Event Highlights & In-Depth Blogs:
If you’d like to know more about IAB Europe and the membership opportunities available to dive into these key topics and more, reach out to the team at communication [at] iabeurope.eu.
