Europe’s must-attend event for the digital advertising industry will host 40+ expert speakers.
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced the full agenda for its annual event ‘Interact’. Taking place on 4-5 June in Warsaw, Poland, speakers include leaders from P&G, Mondelēz International, Verizon Media, Rubicon Project, Teads, BBC, GroupM, MediaCom, Douglas, IBM and BBDO. Over 600 European advertisers, industry experts, agencies & media owners are expected to attend.
Day 1 of the conference will kick off with IAB Europe’s Chief Economist, Daniel Knapp unveiling the results of the much-anticipated AdEx Benchmark 2018 study, the definitive guide to the state of the digital advertising market. Digital has emerged from being the ‘new kid on the block’, to be the driver for overall growth as other media progress their own digital journeys. IAB Europe’s AdEx Benchmark study has documented this growth and key trends since 2006. It uses national IAB ad spend data to detail facts and figures across Europe including growth, digital advertising formats (display, search and classified), trends across the rich and diverse markets and a breakdown of social and video spend.
Other key highlights of Day 1 include Dominic Grainger, CEO at GroupM EMEA sharing key trends that GroupM has seen across Europe; Taide Guajardo Brand Director from Procter & Gamble discussing reinventing brand building and disrupting the way business can be done; and Anita Caras, Insights Director from Verizon Media, talking about capturing consumer attention in the moment.
Day 1 will conclude with a panel discussion on IAB Europe’s Transparency & Consent Framework (TCF). The panel including Chief privacy and policy officers from the TCF Steering Committee, will discuss how the TCF has enabled the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. One year under the GDPR, panellists will also discuss how version 2.0 of the TCF was developed after extensive market feedback from industry stakeholders, notably publishers, and Data Protection Authorities.
Day 2 of the event will be split into four different tracks: Growth drivers, Content & Creativity, Digital Transformation and Consumer & Privacy. Each track will have a selection of key note speeches and panel discussions related to that theme. Track highlights include:
To be a part of the riveting discussions to be had in the two days of Interact 2019, grab your pass now!
IAB Europe’s prestigious MIXX Awards Europe and IAB Europe Research Awards will also be held at Interact. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced on the evening of 4 June.
The 2019 MIXX Awards shortlisted companies include: Carat, Initiative, Havas Media Denmark, Mindshare Turkey, Ringier Axel Springer, Wavemaker Hungary with campaigns for brands including Aldi, Coca Cola, Kia, Nestle, PepsiCo, Radisson Hotel Group, Samsung, Unilever and Vodafone.
The 2019 Research Awards shortlisted companies include: BBC, Gemius, Havas Media, Kantar, MediaMetrie, Teads and United Internet Media.
Previously being a digital advertising manager with hands-on approach and head of Facebook & Google department in Slovenian performance agency and later evolving into head of performance division for CEE, at a renowned international digital media agency, where he focused on regional digital advertising strategies for global brands, lead Luka to the current position – digital strategist managing online presence in a global startup Viberate, which is set to reinvent the live music industry.
His familiarity with clients, media and agency perspective on digital marketing make his lectures full of insights and actionable advice for any audience.
Luka is a certified DIMAQ Master Trainer since the very beginning of DIMAQ programme in Slovenia, in May 2017. He is an expert in digital marketing with practical knowledge and more than 10 years of working experience.
Uroš Žižek is owner and director of research at E-laborat d.o.o.. He is a full-time lecturer at the NETFORK Digital Business Academy, Nasvet seminars and other seminars dealing with digital marketing. His expertise are from different areas such as research methods for measuring effectiveness of the digital performance, Digital User Experience, Google Analytics and developing digital strategies. In last ten years, he consulted to companies such as Terme Olimia, Slovenian tourist board, NLB, Bitstamp, Mercator, Triglav Insurance Company etc.
He is also the author of a series of published articles and co-author of the book Outernet – Turnaround in digital business and a certified DIMAQ Master Trainer, since May 2017.
Contact information:
e-mail: uros.zizek@e-laborat.si
website: www.e-laborat.si, www.netfork-akademija.si
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD).
The VPD brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic world, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.
Hosted at Verizon Media’s studios by Simon Halstead, Chair of the Programmatic Trading Committee, the H1 2019 VPD had a packed agenda covering the following topics: the Development of Programmatic Audio Advertising in Europe; using Programmatic to power Creative Advertising and IAB Europe’s Transparency and Consent Framework 2.0. Over 380 people ‘virtually’ attended, and we had active participation through panel polls to ascertain the audience’s viewpoints throughout the sessions.
If you missed the legendary VPD, or would like to listen again, you can watch the full recording here.
Register for IAB Europe's H2 VPD here which will be held on 19th November. Stay tuned for further details!
Get involved
If you are interested in joining IAB Europe’s Programmatic Committee or speaking at the next VPD, please email Marie-Clare, IAB Europe’s Business Programmes Manager.
Lucia Mastromauro - VP Global Agency Development, Adform
Lucia Mastromauro joined Adform as Vice President of Global Agencies.
She arrived from her position as MD Advertising at video game developer King, prior to which she had extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.
Thomas Adhumeau - Senior Associate General Counsel, Commercial & Privacy, AppNexus a Xandr Company
Thomas moved to London from Paris three years ago to become AppNexus’ first Europe based lawyer and has been supporting the company’s GDPR implementation efforts since then, as well as working with IAB Europe on the Transparency and Consent Framework.
David Goddard - Vice President, Global Programmatic Strategy, BBC Global News
David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited
Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.
David is also a Member for IAB Europe's Programmatic Trading Committee. IAB Europe's Programmatic Trading Committee aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities.
Lindsay Rowntree - Head of Content, ExchangeWire
Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Lindsay is also head of content for ExchangeWire’s sister publications; DTC Daily and TheGamingEconomy.
Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
Julie Selman - Senior Director and Head of Demand Strategy, FreeWheel, a Comcast company
With more than 15 years experience in digital media and technology sales, Julie is well positioned to provide detailed insight to continue FreeWheel Markets’ efforts in empowering all segments of the new TV ecosystem. Her extensive career and ability to speak multiple European languages have enhanced Julie’s expertise to coordinate strategic alignment within the company, identify strategies to drive growth and deliver strong results for clients.
Prior to FreeWheel’s acquisition of the company in 2017, Julie served as Vice President EMEA Demand Sales, at StickyADS.tv. She has also worked as Head of Sales Italy for Vibrant Media and Country Manager UK for Qualifio and spearheaded demand sales at Taboola when it first opened offices in the UK. She has a BSc from the University of Amsterdam, an MSc from the London School of Economics, and an MBA from SDA Bocconi in Milan.
Townsend Feehan - CEO, IAB Europe
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.
Clementina Piaza - Programmatic Director EMEA, Integral Ad Science
Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.
Liam Brennan - Global Director of Innovation, MediaCom
In his role at MediaCom, he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.
More recently, Liam has been developing and co-leading the global growth of the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.
Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.
Danielle Darko - Global Programmatic Associate Director, MediaCom
Danielle Darko is the Global Programmatic Associate Director for Shell at MediaCom. Prior to this, she was the Programmatic lead for GSK. In previous roles, Danielle has worked across PPC, social and programmatic – building strategies and executions to streamline globally in order to meet client expectations and beyond. She is proficient in a wide range of digital sectors and products. She is committed to improving transparency concerns in the industry and making programmatic easily accessible to marketers to better understand the value in the channel and the overarching digital landscape.
Stefan Hanloser - Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.
Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.
Lisa Kalyuzhny - Senior Director, Advertising Solutions, PubMatic
Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK.
Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.
Lisa is also an active member of IAB Europe's Programmatic Trading Committee.
Valérie Latronche - Managing Director of France and Belgium, Rubicon Project
Liv Eckhoff - Head of Ad Products, Schibsted Norway
Liv is head of Ad Products at Schibsted Norway. Her team is responsible for the company’s digital advertising portfolio and prices. This includes display, video and native advertising, as well as data targeting products, in both direct and programmatic sales channels.
She has been with Schibsted for four years. She came in as a Business Developer in the advertising department in Aftenposten, one of the largest publishers in Schibsted Norway’s portfolio, before she moved on to Schibsted Marketing Services, the central unit that develops and operates the digital ad portfolio. Among her responsibilities before she became head of the team, was native advertising and data targeting products.
Prior to joining Schibsted, Liv worked as a Management Consultant in EY for five years.
Edward Wale - Managing Director, UK and Spain, SpotX
Edward Wale is Managing Director, UK and Spain at SpotX, the leading video advertising platform unifying TV and digital video globally. In his current role, Wale manages a number of multinational teams responsible for working with SpotX’s demand partners and supply-side customers in the UK, Spain and emerging markets including Central and Eastern Europe. He joined SpotX in 2016 as Director of Platform Services and was promoted to Managing Director in September 2018.
Wale has eight years of digital advertising experience from companies including Videology and BrightRoll – which was acquired by Yahoo! in October 2014. He joined Videology in 2014 where he managed and developed publishers’ advertising strategy and prior to that, he worked with agencies, trading desks and independent platform clients at BrightRoll.
Andrew Buckman - COO, Global, Sublime
Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and expertise in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising.
He joined Sublime as the EMEA Managing Director and became Global Chief Operations Officer in April 2019, adding APAC and the Americas to his remit. In his role as COO
at Sublime, Andrew is instrumental in meeting growing global demand, forming strategic partnerships and promoting the adoption of new high-impact and nonintrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, Germany as well as in APAC and the Americas.
Amy China Wire - Head of Teads Studio UK, Teads
I joined Teads as part of the 2016 acquisition of Brainient.
I currently head up the UK Teads Studio operation and lead a talented team of creative strategists & designers.
As a studio, we are tasked with providing our clients with a range of creative solutions to ensure the best possible performance across a Teads media buy.
Hilary Umeh - Director of Business Development, The Trade Desk
Hilary is currently Director of Business Development at The Trade Desk, where he works collectively with client services and trading teams to cultivate accounts, build relationships with senior leadership teams client-side, and identify strategic upselling opportunities. Hilary also oversees the laydown of client roadmaps based on individual client needs, working closely with product, marketing and revenue teams to constantly optimise efforts in line with company goals.
Simon Halstead - Sr Director, Exchanges and Supply EMEA, Oath Ad Platforms, EMEA, Verizon Media. Chair of the Programmatic Trading Committee, IAB Europe
Simon is Chair of IAB Europe's Programmatic Trading Committee, and has been involved in the programmatic industry since 2011. In his role as Head of
Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets.
Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.
Artur Semionov - Head of Client Solutions, EMEA, Xaxis
Artur joined Xaxis UK in 2015 to lead a team responsible for brand activations. His team ran one of the first few programmatic audio campaigns for Xaxis which set a foundation for further product development. After moving to Xaxis EMEA, Client Solution department in 2017, he took a responsibility for driving and testing new innovative solutions with local markets. For the last couple of years Artur has been heavily involved in programmatic audio roll-out in EMEA region.
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 days, up to 25th May 2019.
During this consultation period, IAB Europe hosted a webinar for CMPs/Vendors, to provide a full overview on the TCF v2.0. This 1.5-hour information session includes a 45-minute presentation from key contributors to TCF v2.0 and a 45-minute Q&A session to ascertain feedback and comments from participants.
Download the Presentation slides HERE. And watch the Video recording HERE.
Digital strategist. Passionate about the internet, effectiveness and day-to-day marketer
Digital Marketing /E-Commerce independent consultant with 20-year practice in marketing strategies, advertising, sales and new business development. Used to work both for big international companies as T-Mobile and numerous small businesses. Founder and leader of his own interactive agency in the past.
Brussels, 2 May 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce the shortlist of finalists for their prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Warsaw, Poland on 4 June.
The 2019 MIXX Awards shortlisted companies include: Carat, Initiative, Havas Media Denmark, Mindshare Turkey, Ringier Axel Springer, Wavemaker Hungary with campaigns for brands including Aldi, Coca Cola, Kia, Nestle, PepsiCo, Radisson Hotel Group, Samsung, Unilever and Vodafone.
The 2019 Research Awards shortlisted companies include: BBC, Gemius, Havas Media, Kantar, MediaMetrie, Teads and United Internet Media.
The full MIXX Awards Europe shortlist can be viewed here and the full IAB Europe Research Awards shortlist viewed here.
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Chaired by Anna Lubowska, a Media and Marketing Business Consultant, the MIXX Awards Europe have 13 categories which are reviewed by a jury of leading industry experts. More information about the MIXX Awards Europe jury members can be found here.
Anna Lubowska, Chair of the Jury said: “Today marketers have a range of channels in which they can reach their target audiences. This brings with it challenges on deciding where to allocate advertising budgets. Celebrating the latest and greatest work, the MIXX Awards Europe highlight why digital is a necessary channel for all campaigns. The competition recognises these campaigns and the teams behind them achieving excellence in digital marketing. Winning a MIXX Awards Europe prize puts victors in the marketing spotlight.”
The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. There are 8 categories including Consumer Attitudes & Behaviour and Research & Data Innovation. The Jury is chaired by Rene Lamsfuss, Chief Analytics Officer at Publicis Media DACH. More information about the Research Awards jury members can be found here.
Rene Lamsfuss, Chair of the Jury said: “The IAB Europe Research Awards have celebrated and showcased excellence in digital advertising research from across Europe for nearly ten years. Being shortlisted for a Research Award is an industry recognised achievement and I am pleased to have been able to review the breadth and depth of submissions this year.”
All winners will be announced at IAB Europe’s flagship digital advertising conference ‘Interact 2019’. The Grand Prix winner of the MIXX Awards will also have the opportunity to present their winning campaign during the conference. Over 600 Industry leaders from across Europe’s digital advertising ecosystem, including advertisers,publishers, agencies and technology companies, are expected to attend the conference on 4-5 June in Warsaw, Poland.
“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors and celebrating the winners of The MIXX Awards Europe and IAB Europe Research Awards”. Townsend Feehan, CEO, IAB Europe.
Notes to editors
About IAB Europe:
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Media contact:
Marie-Clare Puffett, Business Programmes Manager, IAB Europe – puffett@iabeurope.eu
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 days, up to 25th May 2019.
During this consultation period, IAB Europe is hosting a webinar exclusively for Consent Management Platforms (CMPs) and Vendors to provide a full overview on the Policies and Tech Specs for TCF v2.0 plus allow ample opportunity for Q&As.
Timing and Registration: The webinar will take place on May 8, 2019 at 5:00 PM - 6:30 PM CET. Please register here.
What is the TCF?
The first iteration of the Transparency and Consent Framework (TCF) was launched one year ago, to enable the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. The TCF provides a common framework to facilitate compliance with these data protection laws for every part of the advertising value chain, from publishers and technology companies through to agencies and advertisers. In addition, the TCF ensures more user transparency and choice about the processing of their personal data.
Introducing TCF v2.0
TCF v2.0 is the product of 12 months of reflection begun in the first half of 2018 in response to feedback from the market, notably publishers and from EU member state data protection authorities (DPAs). The key changes in the new version are even more transparency and control for consumers, greater control for publishers, and enhanced accommodation of the GDPR’s “legitimate interests” legal basis for processing personal data, including the right to object through the TCF, alongside consent. A new, combined transparency and consent string will consolidate all signals.
Why Join...
This information session is exclusively for existing TCF CMPs & Vendors and those interested in joining TCF v2.0. It will include a 45 minute presentation from key members of the TCF Steering Committee, followed by a 45 minute Q&A session. The webinar will allow CMPs & Vendors to learn about all the key updates and benefits of TCF v2.0, to enable participants to comment and provide feedback during the consultation process.
Agenda:
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 days, up to 25th May 2019.
During this consultation period, IAB Europe is hosting a webinar exclusively for publishers to provide a full overview on the TCF v2.0, plus allow ample opportunity for publishers to ask any questions related to the updated Policy and Tech Specs.
Timing and Registration: The webinar will take place on May 7, 2019 at 5:00 PM - 6:30 PM CET. Please register here.
What is the TCF?
The first iteration of the Transparency and Consent Framework (TCF) was launched one year ago, to enable the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. The TCF provides a common framework to facilitate compliance with these data protection laws for every part of the advertising value chain, from publishers and technology companies through to agencies and advertisers. In addition, the TCF ensures more user transparency and choice about the processing of their personal data.
Introducing TCF v2.0
TCF v2.0 is the product of 12 months of reflection begun in the first half of 2018 in response to feedback from the market, notably publishers and from EU member state data protection authorities (DPAs). The key changes in the new version are even more transparency and control for consumers, greater control for publishers, and enhanced accommodation of the GDPR’s “legitimate interests” legal basis for processing personal data, including the right to object through the TCF, alongside consent. A new, combined transparency and consent string will consolidate all signals.
Why Join...
This information session is exclusively for publishers. It will include a 45 minute presentation from key members of the TCF Steering Committee, followed by a 45 minute Q&A session. The webinar will allow publishers to learn about all the key updates and benefits of TCF v2.0 for publishers, to enable participants to comment and provide feedback during the consultation process.
Agenda:
IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to help the digital advertising ecosystem comply with obligations under the GDPR and ePrivacy Directive. Today, the TCF is the largest collaborative effort with organisations and professionals in the digital advertising and publishing industries to provide solutions to key GDPR and ePrivacy Directive compliance challenges.
An important component of the management of technical frameworks is continual consultation with its users and the broad base of stakeholders. For the TCF, that includes publishers, advertisers, media agencies, and technology providers.
Over the past 12 months, stakeholder feedback has been sought, most notably from the publisher community, providing valuable feedback on how the framework can be improved and better serve the community. This has driven the creation and purpose of TCF v2.0. In addition, feedback from regulators on TCF was sought and incorporated.
The TCF Steering Group was tasked with updating the policies to reflect this feedback that would inform IAB Tech Lab and the development of the technical specifications.
Working groups reporting, to the Steering group included the Policies Working group, who drafted the Policy, and the Purposes Working Group who redefined the purposes and features of processing personal data that the TCF supports.
The IAB Tech Lab, GDPR Technical Working group were responsible for iterating the technical specifications that manage and maintain the TCF reference architecture, protocols, and technological solutions to fulfil the new policy requirements.
Marking the one-year anniversary of the TCF the Policy and Technical Specifications of version 2.0 are presented for public comment. This is the first major new release and the only significant one planned for the year. Interested stakeholders are invited to provide feedback from the 25th April to the 25th May (30 days public comment period).
Public comment specifications and documentation:
Submitting feedback on TCF v2.0
All feedback during the public comment period should be sent here for technical specification and here for policy documentation.
Want to find out more?
As part of the consultation process, IAB Europe will be holding two webinars to outline the proposed changes. These 1.5-hour information sessions will include a 45-minute presentation from key contributors to TCF v2.0 and a 45-minute Q&A session to ascertain feedback and comments from participants. Please see below for registration details:
TCF v2.0 for Publishers – Please register here
TCF v2.0 for Vendors & CMPs – Please register here
If you’d like to read the full press release about the public comment day launch, please visit IAB Europe’s news section. IAB Europe have also provided some FAQs to provide more information and context of the TCF and the updated framework presented for pubic comment.
What’s next:
Following the close of the public comment period, once the technical specifications and Policies have been finalised, detailed implementation manuals will be issued for vendors, publishers and CMPs. Additional webinars will be held for all stakeholders including agencies and advertisers.
This is the draft version for public comment of the Policies for Version 2.0 of the IAB Europe Transparency & Consent Framework. For more information about the public comment period, please visit www.stg-iabeurope-iabeuropeold.kinsta.cloud/tcf.
Feedback on the Policies for Version 2.0 of the IAB Europe Transparency & Consent Framework should be submitted here - tcfpolicy@iabeurope.eu.
