Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic advertising landscape in Europe.
The IAB Europe Attitudes to Programmatic Advertising Report1 shows that advertisers continue to demand transparency, greater control, access to quality environments and inventory and are developing in-house strategies to achieve these. According to the research, in-house is now the favoured advertiser model with nearly 40% executing their programmatic trading via in-house operations. It also remains the primary model for publishers (50% now have an in-house model) and agencies (62% now have an in-house trading desk).
Now in its fourth year, the research highlights four key findings:
The amount of display, mobile and video inventory that agencies and publishers trade programmatically has continued to increase whilst the level of investment from advertisers has seen weaker growth. However, more than 90% of all stakeholder groups state that they think their programmatic investment will increase over the next 12 months.
In actual terms, the European Programmatic Market Sizing Report produced in collaboration with IHS Markit revealed that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 27.1% to €12bn in 2017. Pertaining to this growth, 62% of European display ad spend was traded programmatically in 2017. Mobile continues to be the ‘most’ programmatic format as more than 80% of mobile was traded programmatically whilst video catches up – 74.1% of video was traded programmatically. Further, programmatic video is the force behind the growth as it saw 64.6% growth followed by programmatic mobile at 53.2%.
Whilst CEE is still small in size it continues to make large gains and grew by 65% compared to Western Europe which grew by 24%.
Programmatic revenues by format:
Programmatic revenues by region:
In spite of the positive outlook, there are potential warning signs that could impact growth in the future such as not having access to the necessary resources. The attitudes research highlights that advertisers, agencies and publishers all see challenges around recruiting people with the right skill-set as well as providing relevant training to drive their businesses forward.
The ongoing challenges around campaign measurement for advertisers and a focus on sales KPIs for evaluating programmatic investment are also highlighted. This suggests that brand-specific metrics important to advertisers are still not being adequately addressed in a digital environment such as programmatic that has traditionally been direct-response led.
In terms of transaction mechanisms, private marketplaces are being used by the majority of stakeholders. Automated guaranteed is also making progress, utilised by agencies looking to secure more inventory at locked-in pricing, while being less of a focus for advertisers and publishers. As quality inventory increases in demand and becomes harder to identify in a world of auctions, headers, and exchanges, a need to safely procure inventory and guarantee its delivery is emerging. Indeed, programmatic direct dominates with just over half (53.3%) of programmatic spend transacted in this way.
Simon Halstead, Chair, IAB Europe Programmatic Trading Committee and Head of Open Demand, International at Oath said: "In its fourth year, the IAB Europe Attitudes to Programmatic Advertising research demonstrates how automated buying is quickly becoming the mainstream way to buy digital advertising. Investment levels continue to rise, and more advertisers than ever are becoming directly engaged in the process - moving to new ways of buying and working with partners on hybrid models to give them more understanding and control over their spend in this channel, as we see in the growth of private marketplaces. There are still challenges facing the industry, among them GDPR which of course was heavily prevalent on people's minds as the survey was in field, with the need for greater transparency still top of mind for many as progress is made with initiatives like ads.txt and the IAB Europe Transparency and Consent Framework to provide the groundwork for consumer consent for publishers. Talent is also highlighted as a key challenge, with the changing role of programmatic buying and selling within brands, agencies and publishers putting greater demand on marketers and planners to understand the process and benefits of programmatic more readily as bigger, brand-led advertising is brought together with the capabilities of the algorithms and analytics within platforms to drive greater ROI."
Daniel Knapp, Executive Director TMT, IHS Markit said: “While programmatic was an exciting exception just a few years ago, it has now become ubiquitous as the standard way to transact digital advertising. Our data shows that programmatic captures the lion’s share of market growth. It is already dominant in mobile, and growing strongly in video as more quality inventory becomes available.”
Gerhard Louw, Head of International Media Management and Digital Transformation at Deutsche Telekom said: “Advertisers today are looking to get the greatest possible efficiency, effectiveness, transparency, and flexibility in the way they manage their media investments. As this IAB Europe report clearly shows, Programmatic advertising forms a crucial part of the transformation for large brands to future-proof their media operations in response to the ongoing digitization of the media ecosystem. Although there are still many problems to solve and challenges to face, the report also highlights that advertisers who decide to take more control of the programmatic value chain can enhance the benefits they gain.
With the implementation of our new Media Operating Model (MOM), we at Deutsche Telekom are doing exactly that: increasing active guardianship and control over our paid media placements and outcomes, including in the area of programmatic media. Positioned as a hybrid model, one of the cornerstones of our model include the strengthening the company’s internal competence to ensure media-neutral media strategy, planning & buying.”
Ina Arens, Head of Programmatic Worldwide, MediaCom said: “The programmatic buying of digital inventory still plays a significant role in our client’s media mix. Some of our clients are aiming to invest between 50-70% of their digital media dollars into programmatic. And this year we have seen a welcoming shift towards a focus of transparency, better measurement and quality over quantity.”
David Goddard, Global Head of Programmatic Trading, BBC noted: “Programmatic digital buying has witnessed another year of increased investment and growth, coupled with industry challenges, that have encouraged key publishers and tech partners to pull together in order to overcome. I believe that the IAB Europe Attitudes to Programmatic survey is quickly becoming a crucial piece of research, benchmarking not only how the industry have dealt with previous challenges, but also a useful barometer for the year ahead. Overcoming barriers will allow the programmatic ad industry as a whole to maximise ROI and look forward to continued growth into 2019.”
For more information, please contact:
Marie-Clare Puffett, Business Programmes Manager, IAB Europe (puffett@iabeurope.eu)
1 IAB Europe Attitudes to Programmatic Advertising research
In order to understand the status of programmatic adoption across Europe, and the way in which it is being used for strategic competitive advantage on both the buy-side and sell-side of the digital advertising industry, IAB Europe’s Programmatic Trading Committee developed the Attitudes to Programmatic Advertising survey in 2015. Now in its fourth year, the 2018 report shows how attitudes, adoption and strategies are evolving.
The 2018 survey is based on a survey of more than 550 advertisers, agencies and publishers from across 29 markets.
2 About the European Programmatic Market Sizing research
The European Programmatic Market Sizing research is produced by IAB Europe and IHS Markit, taking a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts. This programmatic research complements the IAB Europe AdEx Benchmark Report, the definitive guide to the state of the European digital advertising market.
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
www.iabeurope.eu | 
@IABEurope | 
IAB Europe
The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater control, access to quality environments and inventory and are developing in-house strategies to achieve these. According to the research, in-house is now the favoured advertiser model with nearly 40% executing their programmatic trading via in-house operations. It also remains the primary model for publishers (50% now have an in-house model) and agencies (62% now have an in-house trading desk).
Now in its fourth year, the research highlights four key findings:
The amount of display, mobile and video inventory that agencies and publishers trade programmatically has continued to increase whilst the level of investment from advertisers has seen weaker growth. However, more than 90% of all stakeholder groups state that they think their programmatic investment will increase over the next 12 months.
Register and download the report below:
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 27.1% to €12bn in 2017.
Pertaining to this growth, 62% of European display ad spend was traded programmatically in 2017. Mobile continues to be the ‘most’ programmatic format as more than 80% of mobile was traded programmatically whilst video catches up – 74.1% of video was traded programmatically. Further, programmatic video is the force behind the growth as it saw 64.6% growth followed by programmatic mobile at 53.2%.
Whilst CEE is still small in size it continues to make large gains and grew by 65% compared to Western Europe which grew by 24%.
Programmatic revenues by format:
Programmatic revenues by region:
Register and download the report below:
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces the development of the Consent Management Platform (CMP) Validator, a tool that validates whether a CMP’s code conforms to the technical specifications and protocols detailed in the IAB Europe Transparency & Consent Framework (Framework). Developed by The Media Trust, CMP Validator supports CMPs registered with the Framework. While currently in beta, the tool will be available on October 1 this year.
Publishers and tech vendors use CMPs to provide transparency, and collect, store, and, where appropriate, share consent information across the advertising ecosystem in order to ensure compliance with the General Data Protection Regulation (GDPR). Today, more than 150 CMPs are registered with the Framework and fall under two categories: (1) those provided for use by multiple publishers and (2) those built in-house by publishers. A CMP’s failure to accurately read and record consumers’ choices could not only subject publishers and their tech vendors to financial penalties but also reduce publishers’ revenue and buyers’ opportunities.
“As processing a user’s personal data in compliance with the GDPR requires close cooperation between players in the advertising ecosystem, setting standards for how data is processed and ensuring the technologies being used are implemented according to those standards will benefit everyone across the digital advertising supply chain,” says IAB Europe CEO Townsend Feehan. “CMP Validator exemplifies our commitment to support the industry’s compliance with GDPR and, in the long run, will help the industry achieve greater transparency and accountability while providing publishers and their users the control and choice they want.”
“As regulations reshape the industry in the coming years, CMP Validator will help companies maintain continuous compliance with the IAB Europe Transparency & Consent Framework and also provide more transparency to users,” says The Media Trust CEO Chris Olson. “Supporting the development and implementation of CMP Validator aligns with our mission to fix the internet by helping industry participants better manage the risks present in their digital environment.”
CMP Validator uses The Media Trust platform to compare CMP code to publicly available Framework specification requirements. Users can test their CMP code and receive real-time insight into any failures. By doing so, they are able to validate their CMP is effectively delivering on its intended benefits. Used industry-wide, the tool will reduce any friction in CMP adoption and give publishers and their digital partners greater confidence in their ability to stay compliant with GDPR.
Media contacts
Colombe Michaud - IAB Europe / T: +32/495193830 E: michaud@iabeurope.eu
Rowena Figueroa - The Media Trust / T: +1 703-893-0325 E: rfigueroa@themediatrust.com
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About IAB Europe:
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe. www.iabeurope.eu
About The Media Trust:
The Media Trust is fixing the internet by creating better digital ecosystems to govern assets, connect partners and enable digital risk management. Established in 2005, The Media Trust leverages a physical presence in 65 countries and 500 cities to detect and remediate security, privacy, ad quality and performance violations executing on websites and mobile apps. More than 600 media publishers, ad tech providers, agencies, retailers and enterprises—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their digital environment, their revenue and, most importantly, their brand. Learn more at www.mediatrust.com.
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe
Brussels, 11th September 2018
Today, the European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) announces the appointment of these three independent, media auditing organisations to undertake annual technical measurement audits of any company providing viewability measurement services across Europe. This will enable viewability measurement companies to achieve appropriate European accreditation (via a Certification Seal), recognised by all markets in the region and removing the need for further national accreditation. In turn, it will also complement the drive for higher quality standards in digital advertising across all markets.
This decision follows a Request for Proposals (RFP) process in which seven experienced auditing companies submitted detailed responses. The subsequent RFP evaluation process was led by the key stakeholders of the European Authority with expert support from the Technical Committee, appointed by the European Viewability Steering Group (EVSG).
The approved auditors were determined by a series of factors, including - clear demonstration of expertise and capabilities, sophisticated audit methodology and competitive pricing structure. Each of the 3 auditors will work closely with the European Authority along with the appropriate National Authority (i.e. cross-industry bodies in the UK - JICWEBS, Germany - AGOF/BVDW and France - Digital Ad Trust). In turn, each viewability measurement company will be able to select their preferred auditor.
The European Authority will grant licence agreements to the auditors on the basis of the proposed audit methodology and cost forecasts outlined within the respective RFP submissions. The immediate next step will be the delivery, by each auditor, of an effective ‘real-world’ audit test environment. The European Authority & associated Technical Committee will review and approve each of these test environments in advance of any audits being undertaken.
The purpose of the audits is to evaluate the performance of the technical approach offered by the viewability measurement companies according to the requirements of the European Viewability Measurement Principles (developed and published by the EVSG). Following each audit, the chosen auditor will produce an Evaluation Report – summarising the results to enable the European authority to assess whether a European Seal of Accreditation should be issued for the viewability measurement tool under scrutiny.
In the few markets where a national viewability certification process already exists, the European Authority is working with the relevant stakeholders to ensure a smooth transition and adoption of the European Certification Framework.
This Framework has been designed to offer a consistent solution across all
European markets - irrespective of the existing status quo. In the interests of contributing towards the development of consistent, global standards the European approach should also provide useful guidance for other regions or markets seeking to develop similar solutions.
Quotes on behalf of key stakeholders involved
Alison Fennah, Executive Business Advisor, IAB Europe said: “The appointment of these auditors is the key next step in the implementation of the European Viewability Initiative. Agreed standards and third party auditing are vital for a healthy digital ecosystem and we look forward to measurement companies taking advantage of this certification to drive their business across the region and beyond.”
Jon Chase, Board Director and Chair Media Agencies Council, EACA noted: “EACA remain fully committed to driving improved viewability measurement standards across Europe and beyond. We look forward to partnering with the chosen auditors to undertake Europe-wide audits. In turn, providing cross-industry approved certification of the multiple viewability tools. Another crucial step towards enhanced accountability and trust in digital media metrics.”
Richard Foan, Chair at JICWEBS in the UK added: “By agreeing which auditors are asked to undertake reviews the European Viewability Initiative takes another important step for European harmonisation and simultaneously contributes towards global standards for local markets. JICWEBS will continue to play its part in progressing this initiative and working with other stakeholders to address the remaining transition related questions”
Thomas Duhr (Vice-President at BVDW) said on behalf of the cross-industry team at BVDW-AGOF in Germany: "We are fully supportive of this European Viewability initiative that brings together relevant stakeholders - marketers, media agencies, measurement service providers - to help improve quality assurance across the digital advertising industry. In turn, it will be a key part of the Digital Trust initiative in Germany developed as a basis to establish a uniformly high level of marketing quality.”
Jean-Marie Le Guen (Director General, IAB France) commented on behalf of the Digital Ad Trust in France: “The selection of auditors is a major step in the development of a consistent approach in the auditing of viewability measurement services across Europe. The appointment of carefully selected auditors will provide greater transparency on the market and will allow stakeholders to make sure their viewability measurement tools meet the best performance standards. Digital Ad Trust members are committed to developing transparency and accountability to increase trust and create value for all stakeholders and, as such, fully supports the European Viewability Initiative.”
Valerie Morrisson, Managing Director, CESP, added: “Moving from served to viewable impressions ranks among the top priorities for all stakeholders, as shown in IAB Europe’s annual Report ‘Digital Brand Advertising and Measurement’. I’m pleased to see that EACA and IAB Europe have managed to convince the European countries to join forces to create a pan-European certification process to support this important move for the industry.”
Simon Redlich, Chief Executive at ABC, said: “We’re pleased to be appointed by the European Authority as an independent auditor to support this pan European initiative. Our well established viewability testing processes are recognised for delivering consistent, comparable results and we remain committed to increasing transparency and trust in this area.”
Professor Wolfgang Lehner from GWT-TUD noted: “We are excited to be appointed as one of the official auditors for the European Viewability Initiative. We look forward to providing transparent and objective audits of the viewability measurement tools.”
European Authority representatives
IAB Europe:
EACA:
Links to relevant documents
Contacts
For further information regarding this initiative, please see below contact details:
EACA (European Association of Communications Agencies)
Jon Chase (Board Director and Chair Media Agencies Council, EACA)
+44 (0) 7899 657862
IAB Europe
Alison Fennah (Executive Business Advisor)
+44 (0) 7712 645263
Marie-Clare Puffett (Business Programmes Manager)
+44 (0) 7805 819 373
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
www.iabeurope.eu | @IABEurope | IAB Europe
About EACA
The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from 30 European countries that directly employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively.
www.eaca.eu | @EACA_eu | info@eaca.eu
About ABC
ABC delivers a stamp of trust for the UK media industry. Owned and developed jointly by UK media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events. ABC is also a trusted verification provider - auditing media brand measurement data and the adoption of good practice and process to industry-agreed standards. Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and founding member of the International Federation of ABCs.
About CESP
CESP (Centre d’Étude des Supports de Publicité) is a non-profit organization created in 1957, regrouping the different stakeholders of the French media industry: media owners and their sales houses as well as media agencies and advertisers. CESP conducts two main types of missions: audits in France (for all media currency studies) and abroad, and consultancy missions locally and internationally. Eighteen permanent staff work at CESP and are supported by a high profile Scientific Committee of 16 professionals from the academic and media industry fields, involved in all audits carried out by CESP.
About GWT-TUD
GWT-TUD GmbH is a R&D service provider headquartered in Dresden. Founded in 1996, GWT-TUD GmbH works at the interface of public research institutions, like TU Dresden, one of eleven German Universities of Excellence, and industry. With more than 500 projects per year, totaling over 25 million euros in volume, the company is among the top technology transfer organizations in Germany.
Watch this recording in which we share and explore the findings of the latest IAB Europe Digital Brand Advertising and Measurement Report.
There is a disparity between vision and reality in measurement of digital brand advertising campaigns, according to the latest IAB Europe Digital Brand Advertising and Measurement Report.
IAB Europe hosted a webinar to dive deeper into the findings of the report including digital measurement priorities across stakeholders, metrics for determining digital advertising quality and KPIs for determining digital brand advertising success.
Watch the recording HERE to find out more about:
You can also browse through or download the presentation deck HERE.
By John Wittesaele, President, Xaxis EMEA
Xaxis recently competed a research project, in association with IAB Europe we surveyed business leaders in marketing and advertising to find out what they thought of artificial intelligence (AI).
The results are encouraging. They show an industry that appreciates the importance and the challenge of AI. You can download the report here.
But I’d like to take a short break from talking about AI — or just about AI — and turn instead to human intelligence. Most respondents to our survey said they were ‘somewhat confident’ in their understanding of AI.
But only 16% of advertisers and 15% of those who worked in agencies said they were ‘very confident’. Just 21% of advertisers and 33% of agencies say they’re using AI to drive growth, which is surely the point of almost everything we do in business. And that matters.
From data, to insights, to outcomes
The advertising industry needs AI. There is no way we can make use of the volume of media inventory or the amount of data available to us without it. With AI, we can identify audience segments, build scaled lookalike audiences based on those segments, then deliver tailored content which we optimise and personalise dynamically while the campaign is running.
It’s exciting. This is a great time to work in advertising. But our industry’s conversation is so focussed on artificial intelligence that we run the risk of neglecting something just as important: human intelligence.
To extract value from data, you need to turn it actionable information; something a business can use to achieve a measurable and positive outcome, whether that’s a rise in online conversion rates, driving footfall to stores, or something else. That’s what we do at Xaxis.
Where’s the talent and why should we care?
For that to happen, you need not just AI but also humans with the right skills, knowledge and experience. At the moment, that mainly means data scientists and analysts as well as planners and creatives comfortable working with data. As an industry, we just can’t get enough of these people — literally.
According to research by IBM, US market demand for data scientists is set to rise by 28% between now and 2020. Unless the supply of qualified candidates is increased, roles will go unfilled. The situation is much the same in Europe. A study by the EU Commission estimates that the continent needs to find 346,000 more data scientists by 2020 if vacancies are not to go unfilled.
In such an environment, brands and agencies will undoubtedly find it hard to track down, recruit and retain the data-talent they need to get the most out of their investments in AI.
What we need to do
According to a recent report by a London recruitment agency, entry-level data roles are scarce. 45% of the job listings analysed in the study asked for post-graduate degrees and 64% specified previous work experience in data analysis as a requirement.
The same report found that 93% of data jobs offered a salary that was above the UK median — on average, more than double it. If positions are going unfilled now, even at a salary almost twice the national average, what’s it going to be like in a few years when the number of data- AI-related roles has exploded?
There are two logical responses to this skills gap. The first is for advertisers and agencies to find themselves a partner who can provide access to the necessary data expertise.
Skill clusters are a well-known phenomenon in areas such as engineering and software development. They also operate in AI and data-based industries such as programmatic advertising. Find the right adtech partner, and you’ll have access to just such a cluster, giving you the expertise you need to bridge the skills gap.
The second response is a collective one. We need to change the way we think about the talent pipeline, about who would make a good data-scientist or analyst, and about what qualifications and experience we need. If we don’t, in a few years’ time we’ll find ourselves competing with investment banks, software developers and even the space industry for talent that gets more expensive and harder to find all the time.
So, as well as talking about the AI-revolution — which we cover in this report and which we should all be excited by — let’s also start talking about the human intelligence we need to work alongside AI: where we can find enough of it, how we can recruit it into advertising, and how we can retain it.
To find out more about the challenges the AI revolution is going to throw up for advertisers and the ad industry, download our report in association with IAB Europe.
DATE: Thursday, 20 September 2018
TIME: 12PM (CET) / 11AM (GMT)
Join Criteo and IAB Europe as we look into the current landscape of cross-channel measurement, examine attribution methodologies when measuring cross-device ROI and dig into why data is critical to build out cross-device identity.
Register for this webinar to learn how to:
*If you register but are unable to attend, we will send you the recorded version within a week of the live webinar.
Speakers:
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change.
This new IAB Europe white paper collates a range of industry measurement approaches along with general research findings and learnings in order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success. The white paper also provides guidance and considerations, based on these learnings, for campaign measurement.
IAB Europe would like to thank the white paper leader that helped to edit and compile the final draft:
And the white paper contributors that provided content for this white paper:
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements under the General Data Protection Regulation. It has been developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry.
The Framework has been created to offer flexibility to comply with the law, and provide a means of transmitting signals of consent from a user to third party vendors working with publishers. A registry of vendors has been created as part of the Framework and publishers can use the registry to view which of the vendors they work with are part of it. The Framework enables companies that collect and process data or access consumers’ devices to collect and process data to continue to do so and comply with GDPR law.
Would you like to know the benefits for CMPs? Please download the Factsheet below.
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
Access the latest version of the interactive version of the guide here or download the new PDF version below.
IAB Europe Transparency Guide PDF
Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Constantine Kamaras, the IAB Europe Chairman of the Board at the time to introduce the key forces transforming the digital landscape and the strategies that can help businesses to adapt and thrive:
Watch the video here.
