3rd December I 16:00 CET I Register here
Launching IAB Europe’s Guide to PETs in Digital Advertising - practical safeguards and their relevance to the Digital Omnibus.
The IAB Europe PETs Working Group has developed the Guide to Privacy-Enhancing Technologies (PETs) in Digital Advertising. It sets out shared definitions, the current state of regulatory recognition, approaches to auditability, practical use cases, and the role PETs can play in policy-making.
Join us for the launch of the Guide. This webinar is designed for policymakers and regulators. It will show how PETs work in practice, where they fit within the policy framework, including in the context of the Digital Omnibus, and how policy can support and encourage their adoption.
Agenda CET
16:00–16:05 | Welcome and introduction to the Guide
16:05–16:15 | Technical perspective
What PETs are and how they work, with examples
16:15–16:30 | Practical perspective
How PETs are currently used in real-life products.
16:30–16:50 | Policy perspective
The current regulatory recognition of PETs, common misconceptions, and what recognising PETs in policy-making could look like, including recommendations for the Digital Omnibus (e.g. the definition of personal data and including the deployment of PETs in the consent exemptions).
16:50–17:00 | Discussion, Q&A and close
Audience questions to the speakers, followed by closing remarks.
